Search Engine (SEO) / Generative Engine Optimization (GEO) Specialist
Yesterday• Charlotte, NC
Malvern, PA
Summary
The SEO Specialist independently initiates, leads, and directs complex SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) programs. This role sets strategic direction, provides expert guidance, and influences key decisions across stakeholder groups to optimize organic visibility, AI search presence, and business performance.
What you will do:
- Independently initiates and leads complex SEO, GEO, and AISO programs
Independently initiates and leads SEO, GEO, and AISO strategies, initiatives, and programs across channels or business areas. - Directs SEO, GEO, and AISO strategy aligned to business objectives
Directs SEO, GEO, and AISO strategies by translating business objectives into comprehensive, long-term plans aligned to sales strategy, target markets, and enterprise priorities. - Provides expert guidance and consultation
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Serves as a recognized internal expert, providing guidance and consultation on SEO, GEO, and AISO best practices, emerging trends, and common obstacles.
Serves as a trusted advisor to business leaders, senior managers, and partners. Proactively communicates insights, recommendations, risks, and outcomes of organic and AI-driven search initiatives.
Builds and maintains strong relationships and influences key decisions across marketing, sales, technology, and business stakeholders.
Anticipates, identifies, and mitigates complex SEO, GEO, and AISO risks, including algorithmic shifts, AI platform changes, and regulatory considerations.
Leverages advanced analytics, performance trends, and AI-driven visibility signals to shape strategy, prioritize initiatives, and drive continuous improvement.
Identifies opportunities to evolve SEO, GEO, and AISO capabilities, processes, and measurement frameworks to improve effectiveness and efficiency.
What you will need:
- Minimum 5+ years of related work experience, including advanced SEO leadership
- Undergraduate degree in Marketing or equivalent experience required; graduate degree preferred
- Demonstrated expertise in SEO with strong understanding of GEO and AISO strategies
- Proven ability to influence senior stakeholders and drive cross-functional outcomes
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Client-provided location(s): Charlotte, NC, Malvern, PA
Job ID: Vanguard-179019
Employment Type: FULL_TIME
Posted: 2026-06-11T20:14:43
Perks and Benefits
Health and Wellness
- FSA
- HSA
- Health Reimbursement Account
- Fitness Subsidies
- On-Site Gym
- HSA With Employer Contribution
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- Mental Health Benefits
- Virtual Fitness Classes
- Pet Insurance
Parental Benefits
- Non-Birth Parent or Paternity Leave
- Birth Parent or Maternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Company Outings
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
- Some Meals Provided
- On-Site Cafeteria
Vacation and Time Off
- Personal/Sick Days
- Paid Holidays
- Paid Vacation
- Volunteer Time Off
- Leave of Absence
Financial and Retirement
- Relocation Assistance
- Performance Bonus
- 401(K) With Company Matching
- 401(K)
- Financial Counseling
- Profit Sharing
Professional Development
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Tuition Reimbursement
- Internship Program
- Lunch and Learns
- Leadership Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at Vanguard.