Product Marketing, Senior Specialist

Join Vanguard's Financial Advisor Services team to help accelerate the growth of our Direct Indexing offering, one of the firm's fastest-growing products. As a Senior Product Marketing Specialist, you will lead end-to-end marketing strategy and go-to-market efforts, translating business priorities into targeted campaigns that drive advisor adoption and measurable results. This role partners closely with product, sales, and analytics teams to deliver data-driven marketing plans, shape product positioning, and optimize performance across channels. The ideal candidate brings strong product marketing experience, knowledge of investment products and markets, and a proven ability to influence stakeholders and execute integrated campaigns that deliver business impact.

Core Responsibilities

• Independently initiates and/or leads product marketing programs, initiatives, promotions, or research projects. Identifies opportunities for developing new products, improving existing products, applying products in various markets, and extending product lines.
• Creates product marketing plans by translating business objectives into defined marketing goals, strategies, and tactics. Participates in the development and pricing of new products and enhancements and works with business and communications to develop roll out strategies and timelines. Develops and tracks metrics for success.
• Provides guidance and consultation on marketing best practices and common obstacles based on prior experiences. Monitors and analyzes product and marketplace trends, client needs, and competitive offerings across applicable market to directs marketing plans.
• Serves as a trusted advisor and internal expert to ensure the right solution is developed for various partners. Proactively communicates status and issues of marketing activity regularly to stakeholders, including sales professionals, business leaders, team members, and senior managers.
• Builds and maintains effective relationships. Proactively fosters communication between internal department and external departments stakeholders. Influences key decisions across stakeholder groups.
• Proactively identifies, manages, and mitigates risks on marketing activities. Communicates solutions on key issues on marketing activity to management and stakeholders to obtain their input and buy-in as appropriate.
• Educates the marketing team on the features, benefits, and associated messaging for all products and ensures these are consistently applied across all channels. May serve as a mentor and role model for less experienced product marketing crew.
• Participates in special projects and performs other duties as assigned.

• Minimum five years related work experience, two years of marketing experience.
• Working knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.