Martech Engineer (B2B) - Platform

About Vanguard

Vanguard Australia has been helping investors achieve their long-term financial goals for over 20 years. Serving institutional and individual clients, and financial advisers, we offer investment solutions that are low-cost, diversified, and robust through time. With more than AUD $15 trillion in assets under management, Vanguard is one of the world's largest global investment management companies. In Australia, we partner with institutional clients, financial advisers, and individual investors to offer low-cost investment solutions. Our comprehensive range of managed funds, exchange-traded funds (ETFs), and tailored investment solutions are built to support long-term investment success for our clients.

Our Team & Opportunity

The APAC Marketing Technology (MarTech & Public Web) team is responsible for:

• Driving engineering excellence across Adobe Experience Platform, SFMC, AJO, Marketo, Kaltura, AWS technologies, and public websites.
• Partnering with IT, Marketing, and senior stakeholders across Vanguard's global teams to deliver strategic outcomes.
• Advancing Vanguard's mission by enabling Marketing through secure, scalable, and innovative technology solutions.

We are seeking a Marketing Technology Engineer (B2B) to lead and deliver marketing technology capabilities for advisers and our broader B2B ecosystem. In this role, you will collaborate with technical leads, architects, and senior stakeholders across business, technology, and global teams (including offshore and US-based MarTech). You will be delivery-focused, solution-oriented, and proactive in managing platforms and products. Working closely with product owners, you will shape and own roadmaps to ensure alignment with strategic goals.

You will champion a security-first mindset, uphold engineering excellence, and actively mentor peers to cultivate a high-performing, inclusive team. Our culture thrives on curiosity, innovation, and collaboration. As part of a team dedicated to transforming how Australians invest, you will advance our mission to deliver trusted financial advice through advocacy and partnership with advisers. Your impact will be recognised through driving meaningful outcomes for our B2B channel, leading strategic initiatives as part of a larger program of work, and empowering others to succeed.

Role Purpose:

The Marketing Technology Engineer (B2B) will enable advanced marketing automation and event-driven journeys using Marketo, integrated with CRM and in-person/online event platforms for our adviser network. This role ensures seamless orchestration of campaigns, event registration workflows, and real-time engagement tracking across channels, while championing secure, scalable, and compliant solutions.

Key Responsibilities

Marketo & Adobe Journey Optimiser (AJO) Management

• Configure and optimise Marketo/AJO for multi-channel campaigns (email, SMS, LinkedIn).
• Implement lead scoring, segmentation, and personalisation strategies.
• Deliver measurable outcomes by enhancing platform experiences.

Event Platform Integration

• Integrate event platforms (e.g., Kaltura, EventsAir, On24, Cvent) with Marketo and CRM for real-time registration and attendance data.
• Enable closed-loop reporting for event engagement and follow-up journeys.

Web & CDP Integration

• Capture web events via Marketo cookies or Web SDK and stream into CDP for real-time triggers.
• Collaborate with CDP engineers to ensure unified audience activation across channels.

Automation & Orchestration

• Build and maintain automated workflows for event-triggered communications.
• Support SMS orchestration using third-party providers (e.g., Twilio).
• Leverage AI-driven analytics to enhance campaign personalisation, optimise segmentation, and predict engagement trends.
• Collaborate with data science teams to integrate machine learning models for real-time decisioning and automated journey orchestration.
• Oversee delivery of platform performance and campaign engagement data for Marketing and Platform Health dashboards.

Governance & Compliance

• Champion a security-first approach and adhere to Vanguard's enterprise security and compliance framework.
• Ensure compliance with internal policies and Australian regulatory requirements in data handling and campaign execution.

Desirable Skills

• Strong experience with Marketo and event platforms (e.g., Kaltura, EventsAir, On24, Cvent).
• Deep expertise in omni-channel journey orchestration, including how data integration enables personalised client experiences.
• Familiarity with CRM systems (e.g., Microsoft Dynamics, Salesforce).
• Comprehensive understanding of B2B marketing principles and how they differ from B2C.
• Experience with AI-powered marketing tools and platforms, including predictive analytics, natural language processing, and automated content generation.
• Ability to educate stakeholders through data-driven insights and actionable recommendations.
• Exposure to Adobe Experience Platform (CDP) and audience activation strategies.
• Knowledge of HTML/CSS for email templates and API-based integrations; JavaScript experience is a plus.
• Marketo/AJO certifications preferred.
• Strong influencing and collaboration skills to drive adoption and engagement across digital channels.

Inclusion Statement

Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Client-provided location(s): Melbourne, Australia

Job ID: Vanguard-173513

Employment Type: FULL_TIME

Posted: 2026-01-27T19:58:36