Marketing Planning Systems & Operations Lead

Key Responsibilities

Planning Systems Strategy & Platform Ownership

• Serve as business owner and subject matter expert for enterprise planning platforms, including Airtable, Workfront, and related planning technologies.
• Define and execute the roadmap for planning systems, ensuring capabilities evolve to support organizational priorities and operating model needs.
• Design, configure, and maintain workflows, data structures, taxonomies, automation, governance standards, and reporting capabilities.
• Evaluate and implement system enhancements that improve user experience, planning effectiveness, visibility, and operational efficiency.
• Partner with technology teams and vendors to support integrations, upgrades, and platform optimization initiatives.
• Lead adoption efforts through training, communication, documentation, and change management programs.

• Design and maintain scalable planning processes that support decentralized planning while creating consistency across the organization.
• Establish standards for initiative tracking, planning data collection, portfolio monitoring, and operational governance.
• Translate business requirements into sustainable system and process designs that enable teams to plan effectively and efficiently.
• Continuously assess current-state processes and identify opportunities to reduce friction, improve transparency, and increase planning maturity.
• Partner with stakeholders across Marketing to ensure planning systems and processes support evolving business needs.

• Serve as steward of the department's planning and portfolio dataset, ensuring information is structured, governed, and maintained to support organizational decision-making.
• Define and manage portfolio-level data requirements including strategic alignment, initiative attributes, dependencies, resource signals, work demand, and governance indicators.
• Develop dashboards, reporting solutions, and portfolio metrics that provide leadership visibility into priorities, workload, operational risks, capacity considerations, and portfolio health.
• Establish data quality standards and governance practices that ensure planning information remains accurate, actionable, and trusted.
• Leverage portfolio data to identify trends, opportunities, bottlenecks, and operational improvements.

• Design planning workflows that create visibility into upcoming work and downstream operational requirements.
• Partner with teams responsible for content governance, approval processes, and operational controls to ensure planning systems effectively support end-to-end workflow visibility.
• Create data structures and process integrations that allow governance requirements, operational dependencies, and workflow milestones to be visible earlier in the planning lifecycle.
• Support initiatives that improve forecasting of work demand, operational impacts, and potential approval requirements across the marketing portfolio.
• Enable proactive identification of portfolio risks and dependencies through reporting, process design, and system capabilities.

• Support annual, quarterly, and ongoing planning activities through platform administration, reporting, portfolio analysis, and operational enablement.
• Recommend improvements to systems, processes, governance structures, and planning methodologies.
• Lead cross-functional initiatives that strengthen Marketing's planning capabilities and operational effectiveness.
• Stay current on emerging planning technologies, portfolio management practices, and workflow innovations to continuously improve organizational capabilities.
• Lead special projects and perform other duties as assigned.

• Bachelor's degree or equivalent experience.
• 5+ years of experience in planning operations, business operations, marketing operations, project management, PMO operations, portfolio management, or related disciplines.
• Experience administering enterprise planning, project management, workflow, or portfolio management platforms.
• Experience designing and implementing operational processes and governance frameworks.
• Demonstrated ability to translate business requirements into scalable system and workflow solutions.
• Strong analytical skills and experience leveraging data to support business decisions and operational improvements.
• Experience managing complex initiatives involving multiple stakeholder groups.

• Experience with Airtable, Workfront, Smartsheet, Asana, Jira, Monday.com, or similar platforms.
• Experience supporting planning, intake management, portfolio visibility, governance, workflow management, or operating model transformation initiatives.
• Experience leading platform implementations, migrations, or enterprise process redesign efforts.
• Experience building dashboards, reporting frameworks, and portfolio analytics solutions.
• Experience within marketing, content operations, creative operations, or large matrixed organizations.