Marketing Manager, Growth and Retention

About Vanguard

More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.

Today, Vanguard is one of the world's largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.

Team and Opportunity
We are seeking a dynamic and experienced Marketing Manager to join our Growth and Retention marketing team at Vanguard Australia.

Working within a high-performing team, you will be responsible for the delivery of impactful marketing campaigns and initiatives that drive growth within our adviser segment. The ideal candidate will have a strong background in B2B growth and retention campaigns, sales enablement, and nurture journeys.

• Develops and executes adviser marketing campaigns and programs that drive demand and increase market share. Collaborates with cross-functional teams including the broader Marketing, Sales, and Product teams, to align adviser marketing initiatives with business objectives and sales targets.
• Executes growth and retention marketing strategies to engage advisers at each stage of the customer journey. Creates personalised and automated campaigns to drive share of wallet and retention of advisers.
• Tracks and measures performance of campaigns, and initiatives, conduct PIRs to continuously improve performance and impact of these activities.
• Leverages data and analytics to track and analyses key performance metrics related to adviser marketing initiatives, and marketing ROI.
• Partners closely with Sales team and develops a strong understanding of the Adviser segment to effectively leads initiatives to support the team with the resources, content and events they need to effectively engage with adviser prospects and clients.
• Strong understanding of risk and compliance help to maintain control, compliance, audit, and legal requirements in adviser marketing strategies. Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
• Participates in special projects and performs other duties as assigned.

• Bachelor's' degree in Marketing, Business Administration, or related field
• 6+ years of experience in B2B marketing roles, with a proven track record of driving results and achieving revenue targets.

• Deep understanding of digital marketing principles, strategies, and tactics, including demand generation, sales enablement, lifecycle marketing, nurture journeys.
• Strong problem-solving skills and ability to think creatively.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketing Cloud, Marketo or similar)
• Strong communication skills, both written and verbal, with the ability to articulate complex ideas and concepts in a clear and compelling manner.
• Demonstrated ability to influence stakeholders and guide cross-functional decision-making
• The ability to leverage data and insights to drive decision-making and optimise marketing performance.
• Growth mindset, and commitment to continuous learning.
• Excellent collaboration skills to work effectively with cross-functional teams.