Head of Audience Operations and Digital Analytics

Key Responsibilities

• Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.
• Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.
• Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed.
• Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence.
• Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions.
• Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.
• Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.
• Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team.

• Audience Strategy & Segmentation: Define and manage audience frameworks, segmentation logic, and activation strategies across channels.
• Audience Activation & Governance: Oversees campaign metadata governance, ensures SLA adherence for high-volume audience builds, and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation, ensuring operational precision and compliance.
• Digital Analytics: Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI.

• 8+ years in marketing technology, digital transformation, and customer engagement; 8+ years leading managers and multi-team organizations.
• Expertise in marketing technology platforms and analytics tools - CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management. Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus.
• Deep understanding of customer behavior and end-to-end journey orchestration.
• Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.
• Exceptional communication and executive presence; skilled at aligning diverse stakeholders.
• Track record of mentoring senior talent and building future-ready teams.
• Experience delivering enterprise-scale technology initiatives and managing organizational change.
• Strong vendor management across complex marketing technology projects.