Go To Market Strategist

The Go-To-Market Strategist leads and manages projects or multiple workstreams within broader strategic programs, ensuring alignment with overall company objectives, market dynamics, and client needs. This role partners closely with Sales/Service, Product, and Marketing teams to define, operationalize, and continuously refine go-to-market strategies that drive measurable results across priority segments within Vanguard Workplace Solutions.

The strategist plays a critical role in translating market insights into actionable segmentation strategies, tailoring value propositions, and building targeted approaches that resonate with distinct client personas. They leverage competitive intelligence and industry trends to inform positioning, identify whitespace opportunities, and strengthen differentiation in the marketplace. In addition, the role drives enablement efforts by equipping client-facing teams with the tools, messaging, and training needed to effectively execute go-to-market plans and improve conversion outcomes.

• Manages projects or multiple workstreams within a broader project or program. Develops, implements, and monitors project plans, ensuring alignment with go-to-market priorities and timelines.
• Designs and refines market segmentation frameworks, identifying priority client segments and tailoring strategies to drive growth and deepen client engagement.
• Partners with Sales/Service and Marketing to develop and execute integrated go-to-market plans, including positioning, messaging, and campaign activation.
• Develops and delivers enablement strategies, tools, and content that equip client-facing teams to effectively articulate value propositions and win in the market.
• Leverages competitive intelligence and market insights to inform strategic decisions, enhance differentiation, and adapt to evolving industry dynamics.
• Provides insight on best practices and common obstacles based on prior experiences. Serves as a trusted advisor to ensure initiatives are aligned with company strategy and market conditions.
• Communicates project status, risks, and key insights regularly to stakeholders, including leaders, team members, and senior management.
• Builds and maintains effective relationships, proactively fostering collaboration across internal and external stakeholders and influencing key business decisions.
• Proactively identifies, manages, and mitigates risks and issues; brings forward solutions and recommendations to drive alignment and execution.
• Participates in special projects and performs other duties as assigned.

• Minimum of five years of related work experience, with at least two years of project or program management preferred. Experience in go-to-market strategy, segmentation, or commercial execution strongly preferred.
• Financial Services and function-specific experience preferred, ideally within Workplace Solutions or retirement-related businesses.
• Undergraduate degree or equivalent combination of training and experience required; graduate degree preferred.