Go to Market (GTM) Activation Consultant

At Vanguard, we are reimagining the future of our distribution ecosystem, and go-to-market excellence is

pivotal to that transformation. As the GTM Activation Consultant for our Financial Advisor Services (FAS)

business, you will translate strategy into action by driving prioritization, capacity management, and

cross-functional operationalization of our commercial blueprint. Your work ensures that our

segmentation, territory design, and coverage strategies come to life in the field-delivering sustained

growth and differentiated advisor experiences.

Responsibilities

• Activate with Precision: Implement GTM strategy through a systematic approach to effectively scale our distribution resources and drive business growth.
• Operationalize Cross-Functionally: Lead the execution of GTM plans across internal teams to ensure integrated campaigns, aligned resourcing, and scalable processes.
• Enable Field Success: Partner with internal teams to ensure CRM routing, playbooks, and next- best-action tools support GTM activation.
• Monitor and Optimize: Set and track activation KPIs to refine plays.
• Drive Commercial Rhythm: Support ongoing GTM planning cycles, ensuring timely resource alignment and governance.

• 7+ years of experience in sales strategy, distribution planning, or commercial operations within asset management, wealth, or financial advisor services.
• Proven ability to operationalize GTM strategies leveraging prioritization frameworks, capacity management, and cross-functional coordination.
• Strong analytical skills with experience in performance measurement and CRM-driven workflows.
• Ability to influence and collaborate across Product, Marketing, Digital, and Operations in a matrixed environment.
• Clear communication, organizational agility, and a mindset focused on continuous improvement.