Director, Marketing Strategy and Go-To-Market

We're seeking a Director , Marketing Strategy & Go-to-Market to shape the next era of growth for our B2C business . This leader will architect and operationalize how we go to market across client segments - bringing greater clarity, consistency, and coordination in how we position our offerings, activate major marketing moments, and scale marketing impact across the enterprise.

This is a highly strategic builder and integrator role . You 'll modernize our external-facing offerings , lead shared capabilities functions that enable scale, and serve as the connective tissue across segment marketing teams. The ideal candidate is a seasoned marketer who thinks in systems, operates at the intersection of strategy and execution, and excels in highly matrixed environment to drive alignment through influence.

What You'll Own

• Lead division-wide GTM marketing strategy that spans all client segments and business lines , establishing processes and standards that increase marketing effectiveness

• Serve as the connective tissue between segment marketing teams - aligning positioning, narrative, and market timing

• Elevate and evolve our offer architecture - how offerings are structured, connected, and brought to market as a cohesive system , anticipating long-term trends and opportunities that enable future growth

• Develop and maintain value propositions across the division, ensuring offers are differentiated, compelling, and aligned to client needs and growth strategy

• Use dat a, analytics, and market insights to inform marketing decisions and connect initiatives to measurable business outcomes

• Define how we sequence and coordinate major marketing moments

• Shape and mature marketing capabilities to enable growth and retention , including events marketing, sales collateral and enablement, and thought leadership

• Build the operating model for how this centralized function works with and through segment marketing teams

• Lead and develop a team of leaders and individual contributors, setting direction, driving accountability, and ensuring delivery against strategic goals. Provide guidance, share best practices, and remove obstacles.

• Build and sustain a high-performing organization through coaching and mentorship, strengthening leadership capability and overall team effectiveness.

• Exceptional s trategic vision and leadership on large-scale, division-wide marketing initiatives

• Hands-on experience with offer architecture, positioning, and value proposition development , including ability to lead market research to uncover client needs , competitive analysis, and market sizing

• Ability to synthesize multi-dimensional, complex concepts into clear, consumable implications, actions, and decisions

• Demonstrated a bility to drive structured problem solving, leveraging strategic frameworks and insights f or complex data-driven decisions

• Track record for connecting marketing initiatives to broader organizational goals

• Experience developing and maturing marketing functions in high growth environments

• Strong ability for cross-functional collaboration with business partners, vendors, and internal marketing teams to align strategies to goals

• Proven success advising an influencing senior executives , with advanced presentation, storytelling, and visualization skills to communicate in a concise and compelling manner

• Experience leading and developing senior marketing talent through growth and evolving organizational needs