Digital Marketing Manager

Core Responsibilities:

Digital journey development

• Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
• Build and deploy trigger-based, always-on digital journeys using Marketo.
• Create personalized landing pages and integrate them into journey strategies.

• Leverage AI tools to develop scalable, personalized digital assets.
• Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.
• Continuously identify opportunities for journey experimentation and innovation.

• Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.
• Conduct A/B testing and experiments, applying insights to improve future strategies.
• Monitor journey performance, prepare review materials, and present actionable insights.

• Collaborate with data analysts to inform next-best-action strategies and personalization.
• Partner with Senior Engagement Strategists on audience segmentation for journeys.
• Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.

• Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
• Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
• Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.

• Undergraduate degree in Marketing or equivalent experience
• Minimum 5+ years of related work experience
• Strong experience with Marketo preferred; experience with marketing automation platforms required
• Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes
• Skilled in persuasion and influence, confident presenting recommendations
• Proven experience in A/B testing and experimentation to generate insights and optimize performance
• Strong, creative thinker with a track record of driving innovation and setting direction
• Highly collaborative, with the ability to work across cross-functional teams