Digital Marketing Manager

Join Vanguard's Financial Advisor Services (FAS) Digital & Analytics (D&A) organization as a Digital Marketing Manager. FAS D&A is leading the way in delivering personalized, data-driven digital experiences for financial advisors. As a Digital Marketing Manager, you will play a pivotal role in executing audience-based strategies that bring these experiences to life- delivering the right message at the right time to help advisors succeed.

This role is focused on end-to-end execution of digital journeys. You'll leverage advanced marketing automation tools, AI-powered personalization, and a modern tech stack to design, build, and optimize integrated journeys that create meaningful advisor engagement.

Do you thrive in fast-paced, collaborative environments? Are you passionate about digital innovation and crafting seamless experiences? Do you want to work with cutting-edge tools to shape the future of advisor engagement? If so, this is the opportunity for you.

Key Responsibilities:

Digital journey development

• Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
• Build and deploy trigger-based, always-on digital journeys using Marketo.
• Create personalized landing pages and integrate them into journey strategies.

• Leverage AI tools to develop scalable, personalized digital assets.
• Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.
• Continuously identify opportunities for journey experimentation and innovation.

• Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.
• Conduct A/B testing and experiments, applying insights to improve future strategies.
• Monitor journey performance, prepare review materials, and present actionable insights.

• Collaborate with data analysts to inform next-best-action strategies and personalization.
• Partner with Senior Engagement Strategists on audience segmentation for journeys.
• Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.

• Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
• Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
• Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.

• Undergraduate degree in Marketing or equivalent experience.
• Minimum 5 years of related work experience.
• Strong experience with Marketo preferred.
• Required experience in marketing automation platforms.
• Demonstrated AI expertise and ability to apply it in workflows.
• Skilled in persuasion and influence, confident presenting recommendations.
• Proven experience in A/B testing and experimentation to drive insights and optimize tactics.
• Creative thinker who drives innovation and sets strategic direction.
• Highly collaborative