Data Analyst, Specialist (Marketing Analytics)

Data Management and Analysis

• Acquire and compile structured and unstructured data, verifying its quality, accuracy, and reasonableness.
• Perform analyses of historical data to surface trends and insights using advanced analytical methods.
• Validate analytical techniques employed by other analysts.
• Develop expertise in key subject areas (e.g., audience targeting, client journey, marketing channel usage, and marketing content).

• Prepare and deliver visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
• Develop, own, and manage recurring analytic or reporting processes.

• Engage with internal partners to understand business strategy, questions, and goals.
• Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion.
• Delegate tasks and provide tactical and strategic guidance to peers.
• Proactively identify opportunities within the business to contribute to its growth and success.
• Participate in special projects and perform other duties as assigned.

• Mentor and coach junior analysts to elevate technical and storytelling capabilities.
• Foster a culture of continuous learning and innovation in analytics tools and methods.
• Proactively expand knowledge of business and analytics, share best practices, and document them.

• Serve as a subject matter expert for the team and the analytic organization.

• Partner with teams in Marketing, CXD, Engineering, and Finance to deliver integrated insights.
• Participate in cross-divisional data projects and resolve operational challenges.

• Experience: Over seven years in analytics, data science, or business intelligence.
• Education: Bachelor's degree in a relevant field; master's or PhD preferred.
• Technical Skills: Proficiency in SQL, Tableau, Python, PySpark and cloud platforms like AWS and Snowflake.
• Communication Skills: Strong skills in communication, presentation development, and stakeholder engagement.
• Data Visualization: Experience with tools like Tableau and Power BI.
• Marketing Knowledge: Strong understanding of marketing principles and strategies (e.g., A/B, multivariate, multi-armed bandit).