Brand Strategist

Vanguard's Global Brand team is responsible for defining and telling Vanguard's story in ways that set us apart and inspire action. We're currently look for a Senior Brand Strategist to join the Brand Strategy & Insights team. This person will lead strategic planning and messaging for enterprise-wide brand marketing campaigns and high-impact initiatives, as well as contribute heavily to the knowledge and insights platforms created within the Brand Strategy & Insights team.

We're looking for someone who will contribute to our culture of creative excellence and effectiveness, through deeper understanding of our target audiences, cohesive analysis of our competitive landscape, a passion for bringing new ideas to life across all lines of business. This person will be a part of the team that strengthens and evolves Vanguard's brand in the industry, through consistent objectives, focused messaging, and inspirational creative briefs.

In this role, you will:

• Lead brand and marketing strategy for priority initiatives, owning problem definition through execution of a creative brief, ensuring work delivers against brand and business objectives. Partnering with integrated marketing teams including Global Brand Creative team, for internal and external initiatives.
• Bring clarity to ambiguous challenges, leading creative teams with strong points of view on how we build breakthrough marketing to our many target audiences.
• Contribute to a growing body of knowledge about our audiences and category, regularly creating presentations with key insights and actionable implications, and partner with other members of the Brand Strategy team in scaling that knowledge through events and programs.
• Serve as a strategic partner to external agency teams, helping sharpen the quality of strategic thinking, consumer insight, and creative effectiveness of our work.

• A strong strategic point of view in owning work with significant visibility and complexity.
• Exceptional storytelling, writing, and presentation skills with an ability to influence and inspire across levels.
• Ability to manage multiple workstreams
• ~8 years related work experience. Undergraduate degree in marketing, communications or equivalent experience.

• Leading brand and marketing strategy for complex businesses or categories
• Developing foundational brand elements (e.g., positioning, architecture, messaging, communications frameworks, creative campaigns, partnerships)
• Effective stakeholder management (internal partners and external vendors)

• Expertise in the financial services industry
• Comfort in navigating multiple methods of quantitative and qualitative research
• Innovative uses of AI and technology to amplify insight and creativity