Strategy & Analytics Lead (Automotive)

Strategy & Analytics Lead

Automotive | Data | Growth | Decision Intelligence

Drive Smarter Decisions. Accelerate Growth. Lead with Data.

At USA TODAY NETWORK / LocaliQ Automotive, we're not short on data-we're focused on what to do with it.

Our Automotive division is building a best-in-class Strategy & Analytics function designed to help dealerships outperform the market. We connect digital behavior, consumer demand, and inventory realities to drive smarter marketing decisions and measurable business outcomes.

We're looking for a Strategy & Analytics Lead who operates like a business partner-not just an analyst. Someone who can take complex, multi-source data and turn it into clear, confident direction that clients actually act on.

What You'll Do

Strategy & Analytics Leadership

• Act as a trusted advisor to both internal teams and dealership partners
• Lead discovery conversations to uncover performance gaps and growth opportunities
• Translate complex datasets into clear, executive-level insights and recommendations
• Find the story in the data-not just report on it

• Analyze and connect data across:
  • GA4 (digital behavior)
  • CRM systems (sales pipeline & outcomes)
  • Inventory & sales data
  • Market demand and share trends
• Identify where marketing performance and actual sales are out of sync-and close the gap
• Turn fragmented data into a cohesive, actionable strategy

• Own and optimize GA4 implementations (events, conversions, attribution)
• Run reports, interpret trends, and extract meaningful insights
• Diagnose and resolve tracking or attribution issues
• Ensure accuracy and integrity across platforms

• Partner closely with sales teams to shape strategy-not just support it
• Participate in client conversations and influence decision-making with confidence
• Help position digital solutions based on real business needs and data-backed opportunities

• Identify opportunities to improve marketing efficiency and business performance
• Support client retention and expansion through strategic insight
• Drive measurable impact-not just analysis

• Bachelor's degree or equivalent experience
• 3+ years in analytics, strategy, consulting, or related roles
• Strong experience working in data-rich, decision-driven environments
• Automotive experience is a plus-but not required

• Advanced experience with Google Analytics 4 (GA4)
• Strong proficiency in Excel/Google Sheets and PowerPoint
• Experience working with CRM systems and attribution platforms
• Familiarity with BI tools and third-party data sources (e.g., Polk, market data) is a plus

• You're a thinker, not just a processor
• You're naturally curious and ask sharp, strategic questions
• You simplify complexity into clear, actionable insights
• You're comfortable challenging assumptions and influencing outcomes
• You thrive in ambiguity and can connect dots across multiple data sources
• You operate like a business partner, not "the analytics person in the corner"
• Highly organized with the ability to manage multiple priorities

• Be part of a rapidly evolving, data-driven growth organization
• Work at the forefront of automotive marketing and analytics innovation
• Help dealerships make smarter, more confident business decisions
• Join a small, experienced, highly collaborative team doing meaningful work
• Influence real outcomes-not just dashboards

• $55,000 - $70,000 base salary + bonus potential (20%)
• Top performers exceed expectations

• Comprehensive Health, Dental, and Vision coverage
• 401(k) with company support
• Market-leading Unlimited PTO (Managed Time Off)
• Career growth in a high-impact, high-visibility role