Sr Manager, Optimization Strategy, Executive Accounts

LocaliQ is looking for a Senior Digital Marketing Manager for our Executive Accounts, Client Success group. In this role, you will own the strategy, performance and growth of a portfolio of our largest and most complex clients, leading and developing multiple teams to deliver innovative, performance-driven digital campaigns that drive measurable business outcomes.

The ideal candidate has 7+ years experience managing a growing team and 12+ years in digital marketing spanning PPC, SEO, Social Ads, CTV, Display, Video and campaign execution (including tagging and trafficking). You will manage, motivate and coach a team of Optimization Strategists and are ultimately responsible for campaign fulfillment and success.

About Your Responsibilities:

• Serve as an executive-level strategic partner to a portfolio of top-tier clients, aligning digital strategy to their broader business goals, advising on integrated marketing plans and owning renewal, expansion and satisfaction targets across Executive Accounts.

• Set the performance standards and operating rhythms for multiple pods, ensuring excellence in launches, pacing and KPI attainment across all Executive Accounts.

• Use performance, margin and retention data to drive continuous optimization and inform quarterly business reviews and strategic planning.

• Partner with Senior Sales, Product and Operations leaders to shape go-to-market strategy, packaging and processes for Executive Accounts, ensuring client feedback informs roadmap and service design.

• Lead cross-functional initiatives that improve campaign delivery, measurement and reporting for-value clients, balancing client outcomes with operational efficiency.

• Elevate reporting and analysis so executive clients clearly see our impact and trust our strategic recommendations.

• Be comfortable managing multiple stakeholders and varying needs at 1 time.

• Design and institutionalize scalable processes, playbooks and standards for executive account delivery, ensuring consistency and efficiency across teams and markets.

• Champion innovation in measurement, reporting and optimization, piloting new approaches (e.g. advanced attribution, CTV/Video strategies, automation) and scaling successful tests.
• Effectively manage up, across and down, ensuring tight alignment and communication between Sales, Client Success, Product and Operations on priorities, tradeoffs and execution.

• Lead, develop and inspire a team of managers, ICs and Senior ICs across multiple pods, creating a high-performance, inclusive culture focused on client outcomes.

• Own talent strategy for the group, including workforce planning, succession planning and development paths for ICs and Senior ICs.

• Oversee onboarding and capability at scale, partnering with enablement/HR to ensure the organization stays ahead of evolving digital trends.

• This role does have a flexible weekend coverage/support requirement.

Key Qualifications:

• 12+ years of experience in digital marketing, with significant experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts.

• 7+ years leading managers and cross-functional teams in an agency or in-house environment, with a track record of building high-performing organizations.

• Display exceptional written and verbal communication skills and can communicate digital/social concepts.

• Bachelor's degree in Marketing, Communications, Public relations or related fields, advance degree preferred.

• You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy.

• Demonstrated ownership of revenue, margin and retention targets for a portfolio of strategic accounts.

• Proven ability to influence senior and executive stakeholders, both internally and externally.

• Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs.

• Creative thinker with strong time management and organizational skills with exceptional attention to detail.

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The annualized base salary for this role will be $60 000,00 - $70,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable

Client-provided location(s): Flexible / Remote

Job ID: utn-90421

Employment Type: OTHER

Posted: 2026-07-01T20:41:00