National Account Manager - Health and Wellness Vertical

National Account Manager - Health and Wellness Vertical

At LocaliQ (part of Gannett | USA TODAY Network), we help businesses grow through a powerful combination of digital marketing solutions, data, and local insights.

Our mission is simple: help businesses connect with the right customers and drive real results.

We move fast, work collaboratively, and take pride in building meaningful relationships-with our clients and each other.

About the Role

We're looking for a National Account Manager to support and grow key accounts within our National Sales channel-specifically across Health & Wellness verticals.

In this role, you'll focus on retaining and expanding existing partnerships, while also helping bring new opportunities through the sales funnel. You'll act as a trusted advisor to clients, partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns.

This is a highly collaborative, fast-paced role where you'll manage the full campaign lifecycle-from strategy and planning to execution and optimization.

What Success Looks Like

• Client Growth & Retention - Build strong, long-term partnerships with national brands and stakeholders across complex organizations
• Performance-Driven Results - Balance client goals with business KPIs, ensuring campaigns deliver measurable impact
• Revenue Growth - Identify and act on upsell and cross-sell opportunities to drive account expansion
• Cross-Functional Collaboration - Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experience

• Partner with Brand Managers and internal teams to develop strategic, customized advertising solutions
• Build and evolve media plans based on client objectives, performance data, and market insights
• Manage end-to-end campaign execution, including contracts, onboarding, billing, reporting, and optimization
• Lead coordination for custom programs, sponsorships, and creative builds, acting as the bridge between clients and internal teams
• Work closely with Client Strategy and Client Services to drive client retention and revenue growth
• Maintain proactive client communication, ensuring exceptional service and responsiveness
• Identify opportunities to expand existing partnerships and support new business initiatives
• Support print campaigns where applicable and contribute to broader team projects

• Experience working on complex, multi-channel advertising solutions across national accounts
• Strong understanding of digital media, performance marketing, and campaign strategy
• Ability to translate data into actionable insights and client recommendations
• Excellent relationship-building and communication skills
• High level of organization and ability to manage multiple campaigns and deadlines simultaneously
• A collaborative, solutions-oriented mindset in a fast-paced environment

• Bachelor's degree or equivalent experience
• 3+ years of experience in digital advertising, media, or publishing. HIPAA experience is a plus.
• Experience working with sales teams and client-facing account management
• Proficiency with tools such as Microsoft Office and CRM/order management systems (Salesforce or similar a plus)

• Work with a national network of brands and clients
• Be part of a collaborative, innovative, and supportive team
• Access flexible work options and a culture that values balance
• Competitive benefits including PTO, holidays, medical, dental, and 401(k)