Marketing Manager

About the Role:

USA TODAY Co. is seeking a highly organized, detail-oriented, and results-driven Marketing Manager to support the execution of our B2B marketing and commercialization strategy. Reporting to the Director of B2B Brand Marketing, this role will be instrumental in driving operational excellence, executing a portfolio of executive-level national and global events, managing vendor relationships, and optimizing performance across premium hospitality and partnership programs.

Key Responsibilities

Commercialization & Marketing Operations

• Execute the commercialization and marketing roadmap through event-led brand and client engagement initiatives.
• Translate strategic priorities into scalable operational plans that elevate USA TODAY's B2B visibility and go-to-market effectiveness.
• Develop and maintain dashboards connecting marketing activities to commercial KPIs such as pipeline acceleration, deal influence, and client retention.

• Manage end-to-end logistics for 15-25 high-profile events annually, including:
• Quarterly CMO Leadership Summits
• Brand Innovators partnership events (12-15 annually)
• VIP experiences such as the White House Correspondents' Dinner, NASCAR, PGA, and Indy 500
• Major industry conferences, including Cannes Lions, Advertising Week, POSSIBLE Summit, and CES
• Coordinate venue selection, A/V, production, and vendor management to ensure seamless, premium execution.
• Manage CRM and registration systems, guest communications, and VIP-level hospitality.
• Produce detailed run-of-show documents and post-event reports tracking attendance, spend, and data-driven ROI.

• Drive operational excellence across marketing processes, ensuring efficiency and scalability.
• Track and document budgets, resource allocation, and spend performance to ensure fiscal discipline.
• Maintain event performance dashboards measuring engagement, conversion, and revenue impact.
• Partner with cross-functional teams to align reporting with commercialization KPIs.

• Negotiate and manage contracts with venues, caterers, and production vendors.
• Ensure competitive pricing, service quality, and brand consistency.
• Process invoices, track payments, and maintain full compliance with budget and audit requirements.

• 4+ years of experience in project management, marketing operations, and/or event management, ideally in corporate hospitality or media.
• Proven success managing complex, high-touch executive events with measurable commercial outcomes.
• Exceptional organizational skills with strong attention to detail and ability to manage multiple priorities.
• Experience collaborating with sales and enablement teams to tie marketing execution to revenue performance.
• Proficiency in Microsoft Office Suite, CRM (Salesforce preferred), and event management tools.
• Strong vendor negotiation and budget management experience across multi-event portfolios.
• Experience managing hybrid (in-person + virtual) event formats.

• Commercial Mindset: Connects marketing activities to revenue, retention, and business growth.
• Strategic Execution: Translates strategy into seamless executions.
• Problem-Solving: Quick thinking and composed under pressure during live events.
• Communication: Strong communication skills with clarity across internal and external partners and leadership levels.
• Data & Tech Fluency: Skilled with CRM, event tech, and performance analytics.

• Travel: 20-30% to key event locations, including racing, golf, and partner venues.
• Flexibility for occasional evenings and weekends.

• Opportunity to collaborate directly with USA TODAY's commercialization and brand leadership.
• Exposure to premium events and client experiences (NASCAR, PGA, White House Correspondents' Dinner, Cannes Lions).
• Access to senior industry leaders through the CMO Circle initiative.
• Collaborative, high-performance environment driving innovation and measurable growth.
• Competitive compensation and professional development opportunities.