Sr. Director of Marketing Planning and Operations

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters-and so do you.

About the Team

Our Global Marketing organization is responsible for driving growth, pipeline, and brand impact across markets and segments globally. We operate at the intersection of strategy, data, technology, and go-to-market execution, partnering closely with Sales, Revenue Operations, Finance, and Product.

The Marketing Planning & Operations team serves as the operational backbone of Marketing setting the planning discipline, performance visibility, governance, and operating rhythm that enables teams to scale efficiently and focus on the highest-impact work. As Marketing evolves toward an AI-first operating model, this team plays a critical role in embedding intelligence, automation, and data-driven decision-making into how we plan, execute, and measure success.

About the Role

As Senior Director of Marketing Planning & Operations, you will be a strategic partner to the CMO and Marketing leadership team, responsible for building and running the operating model that powers a high-performing, modern marketing organization.

This role sits at the intersection of strategy, operations, finance, analytics, and go-to-market execution, ensuring Marketing remains aligned to business priorities and delivers measurable impact on pipeline and revenue.

Key Responsibilities

• Own and evolve Marketing's operating model, defining how the organization plans, prioritizes, and makes decisions in partnership with Marketing leadership
• Lead global Marketing Planning & Operations, overseeing planning processes, performance management, and reporting across regions and functions
• Drive annual and quarterly planning, including OKRs, budget allocation, capacity planning, and resource alignment to ensure focus on the highest-impact initiatives
• Establish and run a strong operating cadence, including QBRs, forecasting, executive reviews, and performance readouts-enabling rapid insight-driven course correction
• Partner cross-functionally with Sales, RevOps, and Finance to align funnel metrics, forecasting, pipeline visibility, and go-to-market execution
• Ensure strong measurement frameworks and data governance, providing clear visibility into Marketing's contribution to pipeline, revenue, and efficiency targets
• Deliver executive-ready insights, translating complex data into clear recommendations that drive decisions and outcomes
• Lead Marketing's AI transformation governance, including workflow redesign, operating model evolution, adoption enablement, and performance measurement
• Influence and evolve the marking technology ecosystem, identifying opportunities to improve scalability, automation, intelligence, and ROI
• Optimize external partner and agency management, improving efficiency, scalability, and impact while partnering on sourcing and contract decisions
• Build and optimize end-to-end marketing processes, including lead management, campaign execution, and account-based marketing
• Lead and develop a high-performing team, fostering a culture of accountability, innovation, and continuous improvement
• Drive change management in close partnership with the CMO and senior stakeholders across the organization

• 12+ years of experience in Marketing Operations, Planning, Strategy, or Revenue Operations, with experience leading global teams
• 5+ years leading cross-functional planning, operating cadence, or business review processes in a global or enterprise environment.
• 3+ years managing people, programs, or operational functions with accountability for planning, discipline, performance reporting, or operational execution.
• Proven success partnering with CMOs and executive teams to drive planning discipline, operating cadence, and performance visibility
• Experience shaping or leading AI-enabled marketing transformation, including automation, intelligence, and adoption enablement
• Deep experience with OKRs, budgeting, forecasting, and resource allocation in a high-growth or enterprise environment
• Strong command of marketing analytics, funnel metrics, and revenue attribution, with the ability to translate data into executive insight
• Expertise in martech ecosystems and operating models (CRM, MAP, analytics, data platforms)
• Demonstrated ability to lead cross-functional alignment across Marketing, Sales, RevOps, and Finance
• Strong people leadership skills with a track record of building, developing, and scaling high-performing teams
• Executive presence, change-management capability, and the ability to influence without authority