Strategic Operations Lead, Consumer

About the Role

Uber Eats is transforming how people access food, groceries, and everyday essentials-making delivery faster, smarter, and more personalized. As part of the US & Canada Consumer Operations team, you will play a critical role in shaping how we grow, retain, and re-engage our consumer base through best-in-class pricing and lifecycle strategies.

We are looking for a highly strategic and execution-oriented leader to drive our Lifecycle & Pricing vertical. This role sits at the intersection of strategy, product, and financial optimization, and will be responsible for defining how we invest in acquisition and re-acquisition to drive overall consumer lifecycle progress, while building scalable pricing systems in partnership with Marketplace Tech.

You will work closely with senior leadership and cross-functional partners across Product, Strategic Finance, Marketing/CRM, and Global teams to design and execute high-impact initiatives that drive sustainable growth and efficiency

• Define lifecycle investment strategies and optimize budget allocation across acquisition, retention, and resurrection
• Design and execute pricing experiments; evaluate performance and iterate based on data-driven insights
• Partner with Tech to build scalable systems enabling next-generation pricing and lifecycle capabilities
• Analyze consumer behavior trends (activation, churn, frequency) to inform strategy
• Coordinate cross-functional and XLOB initiatives to ensure cohesive execution

• Lead the Lifecycle & Pricing team focused on consumer growth and pricing investments; mentor and motivate, fostering a high-performance culture, managing career development, and driving the team toward operational excellence goals
• Own Lifecycle & Acquisition Strategy: Lead end-to-end strategy and execution across the acquisition (FTE / ELC) and resurrection and define and optimize capital allocation to support this
• Build and scale lifecycle strategies to drive durable engagement and retention
• Define and operationalize a comprehensive pricing strategy, serving as the foundation for future tech investments. Partner closely with Marketplace Tech to bring pricing innovations from concept to production
• Own and evolve the Net Eater Fee (NEF) framework, influencing pricing decisions and broader investment strategy
• Develop and execute XLOB strategies in close partnership with Mobility, Global teams, and Retail
• Drive disciplined investment decisions, delivering measurable savings while enabling reinvestment into high-ROI growth opportunities
• Establish strong performance tracking frameworks to monitor acquisition health, pricing performance, and ROI of investments
• Serve as a key thought partner to tech leadership across Eater growth and Marketplace Pricing
• Drive alignment across a wide set of stakeholders, including Product, Finance, Ops, and Marketing

• 6+ years of experience in strategy, operations, consulting, or similar analytical roles
• 1+ years of direct people management experience leading a team, or demonstrated experience mentoring and managing the output of junior team members.
• Experience in financial modeling, P&L management, or capital allocation frameworks
• Bachelor's degree in a quantitative, business, or technical field

• Proven ability to lead cross-functional programs end-to-end, from problem definition through execution
• Strong analytical and problem-solving skills; fluency in SQL and Excel/Google Sheets to inform decisions
• Sound business judgment with the ability to synthesize data into clear recommendations and timely decisions
• Effective communicator able to align executive stakeholders and frontline teams around priorities and tradeoffs
• Strong ownership mentality with a bias for action in fast-paced, ambiguous environments
• Ability to balance attention to detail with strategic context, ensuring operational execution ladders up to broader goals