Senior Regional Strategy & Operations Manager, Merchant Onboarding and Activations - EMEA
About the Role
As part of the EMEA Merchant Success team, you will lead the strategy and operations for how merchants successfully set up, activate, and go live on Uber Eats across EMEA. You will ensure the end-to-end journey from first merchant interaction to first order is efficient, scalable, and tailored to different merchant segments and personas, with a strong focus on delivering a high-quality onboarding experience that sets merchants up for success. This role focuses on improving funnel conversion, reducing friction, and building systems and processes that enable merchants to launch successfully on the platform.
What You'll Do
- Set the strategy and drive execution at scale: Define the regional approach for how merchants move from first interaction to successful activation, ensuring alignment across self-serve, sales-assisted, and enterprise flows, and operationalizing it through scalable frameworks and playbooks.
- Own funnel performance and conversion: Identify and address drop-offs across key stages of the merchant journey, from first interaction through setup, onboarding, and activation, improving conversion to first order by diagnosing root causes and driving targeted interventions.
- Design segmented activation approaches: Develop and scale strategies tailored to distinct merchant segments and personas, from small businesses to enterprise brands, accounting for differences such as POS integration, tech savviness, familiarity with food delivery platforms, and having their own delivery staff.
- Drive system and workflow improvements: Partner closely with Product, Engineering, and Delivery Commercial Operations to improve tools, processes, and merchant-facing experiences, ensuring they are intuitive and scalable across EMEA markets.
- Leverage data and experimentation: Use analytics, cohort analysis, and A/B testing to continuously optimize conversion, reduce time-to-first-order, and improve the effectiveness of merchant setup journeys.
- Champion the merchant experience: Ensure the journey to go-live is clear, transparent, and frictionless, enabling merchants to successfully operate on the platform from day one.
What You'll Need
- Experience: Background in strategy, operations, product, consulting, or similar roles; direct experience in onboarding or activation is a plus, but not required. We welcome strong generalists with experience improving customer or partner journeys.
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- Communication and stakeholder management: Strong written and verbal communication skills, with proven ability to influence and align cross-functional stakeholders, particularly Commercial and Operations teams, in a matrixed environment.
- Problem solving and executional excellence: High agency and self-sufficiency, with a track record of driving complex initiatives end-to-end from strategy through execution.
- Analytical and business acumen: Ability to translate complex data into strategic insights and confidently present recommendations to senior leadership. SQL is a must.
- Adaptability: Comfortable operating in fast-paced, ambiguous environments with evolving priorities.
Preferred Qualifications
- Activation or journey optimization experience: Experience improving conversion across multi-step customer or partner journeys in a marketplace, SaaS, or platform environment.
- Segmentation and lifecycle thinking: Experience designing differentiated approaches for distinct customer or partner segments.
- Strategic influence: Proven ability to shape product roadmaps, operational tooling, or cross-functional initiatives.
- Data fluency: Experience with data visualization tools such as Looker or Tableau and hands-on experience with experimentation or A/B testing is strongly preferred.
- Marketplace or platform experience: Experience in delivery, e-commerce, fintech, or similar environments is a plus.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let's move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Pet-friendly Office
- Snacks
- Some Meals Provided
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Company Equity
- Performance Bonus
Professional Development
- Work Visa Sponsorship
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Access to Online Courses
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program