Regional Insights Partner: EMEA, Measurement Science, Ads

What You'll Do:

Strategic Regional Partnership

Act as the primary strategic insights partner for the EMEA Sales leadership teams, ensuring research initiatives align with regional revenue goals and go-to-market strategies.

1. Move beyond reactive reporting to proactive consultation, identifying market trends in EMEA that position Uber Ads as a thought leader and indispensable partner to top-tier brands.
2. Collaborate with Scaled Research Team Leads to leverage global frameworks while customizing narratives to address the specific nuances and cultural context of the EMEA market.

1. Design and execute primary market research initiatives, including consumer surveys.
2. Leverage solid SQL proficiency to independently query first-party databases, validating hypotheses and grounding survey findings in actual user behavior.
3. Synthesize complex data sets-blending survey results with behavioral platform data-to create comprehensive, 360-degree customer narratives that are unique to Uber.
4. Leverage AI tools and emerging technologies to scale insight generation, pattern recognition, and preliminary analysis processes.

1. Lead strategic presentations with executives and advertising leads in-region, translating complex methodologies into clear, compelling narratives.
2. Drive the "pre-sales" narrative by equipping the sales team with data-backed stories that highlight the unique value of Uber's audience compared to competitors.
3. Elevate the Uber Ads brand in London and the wider EMEA region by representing the Measurement & Insights team in client workshops and industry forums.

1. Partner cross-functionally with Product, Marketing, and Global Measurement Science teams to ensure EMEA-specific requirements are integrated into the global roadmap.
2. Provide feedback to global teams on the effectiveness of scaled research tools, helping to refine standardizations that benefit analysts worldwide.

1. 4+ years' experience in consumer insights, data analytics, market research, or strategic consulting with demonstrated experience analyzing 1st and 3rd party research data and/or consumer sentiment studies, with a focus on digital media or advertising.
2. Experience with primary research methods, specifically in designing and analyzing survey questionnaires.
3. Solid proficiency in SQL; comfortable running queries to extract behavioral data to supplement and validate research findings.
4. Exceptional presentation skills with demonstrated ability to translate complex analytical findings into compelling narratives for executive audiences.
5. Exceptional communication and storytelling skills, with a track record of influencing senior stakeholders and leadership teams.

1. 6+ years' experience, at least some of which was spent in a hybrid insights role blending quantitative research (surveys) and data analytics (behavioral).
2. Experience working as a strategic partner to Sales or Marketing leadership within a high-growth tech or media company.
3. Third-party research vendor management experience, including study design, objective setting, and quality assurance.
4. Advertising industry experience working with brand clients, media agencies, or advertising platforms.
5. A self-starter with a high degree of autonomy; able to identify a strategic gap in the market and build a research plan to address it without constant oversight.
6. Experience with AI tools for data analysis, content creation, or process automation.
7. Experience creating narratives that challenge the status quo and drive clients toward new investment opportunities.