Regional Insights Partner: APAC, Measurement Science, Ads

About the Role

Uber Advertising is seeking a strategic, commercially-minded Insights Partner to serve as the right hand to our APAC Sales and Marketing leadership. This role acts as a critical bridge between data and revenue, requiring a unique blend of skills: the ability to design traditional market research studies and the technical capability to dive into first-party data.

You will work closely with Scaled Research Team Leads to build impactful narratives, but you won't just be managing processes-you will be a hands-on strategic thinker. By combining survey-based consumer sentiment with hard behavioral data via SQL, you will uncover the "why" and "what" of consumer behavior. You will lead high-level conversations with regional executives and key advertising partners to elevate the Uber Ads brand, proving that our platform offers a first-in-class product suite and an incredibly powerful audience.

The Impact You'll Have

Pre-Sales Narrative & Storytelling

• Drive the Pitch: You are responsible for equipping the sales team with data-backed stories that highlight the unique value of Uber's audience compared to competitors.
• Platform Details: Create detailed platform narratives using internal data to show clients exactly how our platforms influence our consumers' day to day lives.
• Visual Storytelling: Translate complex datasets into clear, compelling slides and narratives that Sales can immediately deploy in client meetings.

• Hands-on SQL Analysis: Leverage solid SQL proficiency to independently query first-party databases. You won't rely on others to pull data; you will hunt for the insights yourself to validate hypotheses.
• Integrated Research: Blend survey-based consumer sentiment (3rd party/primary research) with hard behavioral data (1st party) to uncover the "why" and "what" of consumer behavior.
• Market Trends: Identify market trends in APAC to help position Uber Ads as a thought leader , identifying strategic gaps in the market and building research plans to address them.
• Leverage AI tools and emerging technologies to scale insight generation, pattern recognition, and preliminary analysis processes.

• Partner cross-functionally with Product, Marketing, and Global Measurement Science teams to ensure APAC-specific requirements are integrated into the global roadmap.
• Provide feedback to global teams on the effectiveness of scaled research tools, helping to refine standardizations that benefit analysts worldwide.

• 2+ years' experience in consumer insights, market research, or data analytics, specifically within digital media or advertising (adjusted from ).
• Strong SQL Proficiency: You must be comfortable writing queries to extract behavioral data to supplement research findings.
• Multi-lingual: English, Mandarin
• Primary Research Experience: Experience designing or analyzing survey questionnaires and 3rd party research data.
• Pre-Sales/Pitch Experience: A portfolio or track record of creating data-driven narratives that were used to influence stakeholders or clients.

• 4+ years' experience in a hybrid role blending quantitative research (surveys) and data analytics (behavioral).
• Commercial Acumen: Experience working directly with Sales or Marketing leadership in a high-growth tech or media company.
• Vertical Expertise: Experience analyzing specific verticals (e.g., Travel, Auto, Entertainment) to find unique consumer angles.
• Tooling: Experience with AI tools for content creation or data analysis.