Product Marketing Manager I, Rider Growth

About the Role

Are you a creative, experiment-minded marketer eager to make a tangible impact on how we bring in new riders around the world? As Product Marketing Manager I focused on New Rider Growth, you'll figure out how we get new users to take their first rides through the right marketing messages and experiences.

In this role, you'd be instrumental in unlocking significant growth for Uber in key regions. You would have the important task of figuring out how to accelerate the number of new riders taking a first trip and beyond with Uber, in markets all around the world. It is focused on crafting the right messaging and marketing tactics to increase confidence, inspire usage, and get them ready to ride through experimentation. You'll partner closely with teammates across Product, Marketing, Research, Design, and Engineering to grow our rider base.

You'll bring a creative and user-first mindset, paired with a curiosity for data and optimization. This is a high-impact, strategic role where you'll have the opportunity to shape customer journeys, contribute to being the "front door" of what our new users see, and connect the dots across Marketing and Product to catalyze growth across diverse global audiences.

• New rider content strategy: You'll own the roadmap for the types of marketing content and tactics we run in the app and beyond to get new signups to convert to taking their first ride.
• Driving experimentation: Collaborate cross-functionally to test hypotheses to convert new riders in places like onboarding, the homescreen, and more.
• Leveraging insights: Craft positioning, messaging, and education tailored for different audiences based on insights, motivations, and barriers to adoption.
• Championing new rider needs: Partner with Research and Product teams to synthesize insights on non-users and under-engaged users to inform campaign strategies.
• Scaling content globally: You'll take learnings from experiments and then scale campaigns to markets around the world. You'll also work to tailor content to key markets to ensure it best resonates with new riders.
• Content creation: Though you'll have agency creative partners, you also won't be afraid to roll up your sleeves and contribute to content creation yourself via copy ideas and design ideas (e.g., making assets in Figma or Canva).

• 5+ years of experience in product marketing or growth marketing
• 3+ years of experience in consumer product marketing

• Growth experience: Past experience designing and executing creative campaigns and marketing tactics aimed at new customer acquisition, conversion, or early engagement.
• Penchant for data: You just go get the data you need and can whip it into an insightful story. You know how to leverage data to make decisions and drive growth.
• Storytelling: You can craft a compelling narrative across different touch points, and you know how to match the message to the medium.
• Self-starter: You're biased toward action, a great collaborator across functions, internally and externally, and a master disambiguator/simplifier. You never stop pushing towards clarity and making things happen.
• Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, and you persevere when others fall away.
• Experimentation: You've run experiments, know about designing an experiment properly, and know how to interpret results.
• Communication: Excellent written and verbal communication skills. Comfortable presenting and sharing work with leadership.
• Insight-minded: You have the willingness and know-how to deeply understand the market, customers, and competition.
• Product thinking: You know how to translate insights into ideas to try in the product experience and in marketing to increase conversion.
• Copywriting: You're able to develop your own consumer-friendly copy when you need to move quickly.
• Design: You're able to use design tools like Figma or Canva to create imagery and graphics for testing.
• AI: You approach using AI in your workflow with a growth mindset, using it to both find ways to work more efficiently and accelerate content creation for experiments.