Performance Marketing Strategy Manager II, Planning & Forecasting

About the Role

We're hiring a senior-level individual contributor to lead the Investment Planning function within the Uber Mobility Paid Strategy & Investment team. You'll act as the strategic connector between global Paid marketing execution, strategic finance, Business Operations and Paid measurement, injecting commercial acumen and Paid Acquisition measurement expertise into investment decisions.

In this role you will own, run and improve global alignment processes to ensure we are confident in how we deploy Paid Media budgets, designing frameworks to standardize and elevate investment decisions to keep us agile in reacting to frequently changing global marketplaces and regional needs while staying consistent with strategic principles.

You will also work closely with Regional Paid Strategy and Science leads to prioritize strategic initiatives based on opportunity sizes and business impact, ensuring efficient information flows between these teams and owning communication and reporting cadences with key leadership stakeholders in global Finance and Business Operations.

What You'll Do

• Own the global Paid Investment strategy across all channels, driving the ever-evolving measurement, goal setting and decision making frameworks that keeps our global investment strategic and agile.
• Advise business stakeholders in Finance and Ops on how Paid marketing can accelerate adoption, solve business problems, and support core product moments while keeping them engaged with and confident in our results and strategy.
• Build and manage processes and investment frameworks across performance teams to ensure goals and budgets remain aligned and relevant across the year, while driving accountability across executional teams and elevating the quality and consistency of investment decisions.
• Review and challenge global channel plans, ensuring efficiency, alignment, and that local opportunities or risks are fully considered.

• Work with channel and regional Paid Strategy teams to ensure that plans are executed as developed, including budget forecasts and reconciliations, and KPI reporting
• Lead ongoing communications with global stakeholders to ensure a strong feedback loop between our team and Finance
• Monitor performance trends closely to derive key insights on investment opportunities and become a thought partner for Ops and Finance leadership teams
• Work with Marketing Analytics and Data Science teams to design and develop new modeling tools to support an efficient budget allocation and execution across all performance marketing channels
• Work with AdTech teams to ensure that all investments across performance channels are setup and tracked properly and can be effectively measured in line with Global Finance guidance
• Embrace knowledge of all changing marketplace conditions, consumer trends, research/measurement evolutions, and media tech

• 6+ years of experience in performance marketing
• Bachelor's degree in marketing, economics or equivalent experience

• A high business acumen with a strong analytical mindset, and agility to strategically communicate the relationship between marketing results and business outcomes to drive cross-organizational alignment
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to clearly narrate strategic vision and performance of your projects.
• Self-motivated and strong collaborator, who inspires confidence and influences peer teams and stakeholders
• Knowledge of performance marketing cross-channel strategy, with emphasis on measurement and efficiency
• Experience working in a return on ad spend (ROAS) performance marketing framework
• Experience managing performance marketing budgets in a marketplace business
• Experience with Tableau and other business intelligence tools
• Experience in Strategy and Finance functions is a plus