Performance Ads Specialist - Google Shopping Ads
About the Role
The Performance Ads Specialist - Google Shopping Ads will sit within the CPG Advertising Operations Team, fully dedicated to enabling Uber's Offsite Ad offerings via Google Merchant Center. This position requires comfort working in a fast-paced environment, proactive ownership of CPG and SMB advertising accounts, and a deep understanding of Offsite media models. We are looking for candidates who are ready to roll up their sleeves, dive headfirst into ambiguous situations, and lead with a data-driven approach to drive performance at scale.
What You'll Do
- Cross-Functional Collaboration: Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines
- Expansion & Strategy: Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube
- Feed & Account Integrity: Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with Uber's engineering teams
- Creative Optimization: Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure Uber's offsite listings remain highly competitive
- Data-Driven Insights: Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the Uber app/site
- Innovation & Testing: Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends
- Campaign Strategy & Execution: Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion
- First-Party Data Integration: Work with our data teams to utilize our platform's audience signals for enhanced targeting and RLSAs (Remarketing Lists for Search Ads)
- Feed Optimization: Transform raw product data into high-performance feeds using internal catalog tools and manual supplement feeds to improve "Quality Score" + CTR
- Performance Analysis: Monitor and report on key metrics including ROAS, iROAS (Incremental ROAS), CPA, and Share of Voice
- Stakeholder Collaboration: Act as the technical subject matter expert for our Sales and Account Management teams when pitching offsite capabilities to top-tier brand partners
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Basic Qualifications
- 3+ years of experience in advertising operations, performance ads, or related operational roles
- 1+ years of experience working with Google Shopping Ads within Google Merchant Center (GMC)
- Bachelor's Degree
Preferred Qualifications
- Previous experience working with complex and dynamic product catalogs. Familiarity with how to work cross-functionally with various stakeholders to investigate, troubleshoot and evolve shopper experiences on the UberEats app
- Strong understanding of how product feeds are pulled and being comfortable working in technical settings. Does not shy away from working closely with Product/Engineering teams to troubleshoot bugs or escalate platform issues
- The ability to build processes and SOPs from scratch. Having a deep understanding of different client KPIs and ability to explain different attribution models
For Chicago, IL-based roles: The base salary range for this role is USD$95,500 per year - USD$106,250 per year.
For New York, NY-based roles: The base salary range for this role is USD$106,000 per year - USD$118,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$106,000 per year - USD$118,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Pet-friendly Office
- Snacks
- Some Meals Provided
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Company Equity
- Performance Bonus
Professional Development
- Work Visa Sponsorship
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Access to Online Courses
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program