Head of Media, APAC
About the Role
As the Head of APAC Media, you will lead Uber's paid brand media strategy for the region.This encompasses planning, activation, and measurement for our keybrand initiatives.Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic media strategy. You and your team will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results. You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns. You will also lead non-campaign projects aimed at upleveling our Media and Marketing infrastructure.
What you'll Do
01. Lead and develop a team of internal media strategists focused on driving effective brand campaigns
02. Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and Uber Eats
03. Strong grasp of how attention works in modern media environments, including the interplay between reach, salience, mental availability and creative effectiveness
04. Deep understanding of marketing science, audience segmentation and data strategy, with an appreciation for evidence-based brand growth principles
05. Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends
06. Partner with regional Marketing leads to manage a large scale media budget across Uber and Uber Eats
07. Drive media optimization to maximize the impact of in-flight campaigns
08. Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
09. Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
10. Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Brand Media
Basic Qualifications
1. 10+ years of media strategy and planning experience across digital and offline media
2. Deep understanding of the APAC media landscape, competitive insights, and audience trends
3. Excellent stakeholder management across countries and timezones
4. A technical understanding of digital media platforms, ad serving, social media and programmatic
5. Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, MMM's and engagement metrics
6. Deep understanding of marketing theory, including audience segmentation and data strategy
7. Media investment experience, including annual deal negotiations, JBP's and working with third party auditors
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8. Experience building and maintaining high-performing teams
Preferred Qualifications
1. A strong bias to action and a solutions-oriented approach
2. A highly strategic media thinker, with proven brand campaign leadership experience
3. Experience of the Japan media landscape is a plus
4. Effectively collaborate with leaders and team members at all levels in a global, matrixed organization
5. Strong communication skills with the ability to clearly deliver information to a variety of audiences
6. A track record of turning consumer insights and creative concepts into award winning media plans
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let's move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Pet-friendly Office
- Snacks
- Some Meals Provided
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Company Equity
- Performance Bonus
Professional Development
- Work Visa Sponsorship
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Access to Online Courses
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program