Head of Marketing Strategy & Investment

About the Role

We are seeking an experienced marketing strategy and investment leader to define and lead Uber's long-term global marketing strategy and investment approach across all of Uber's businesses globally. This pivotal role serves as the central strategic engine for all of marketing and will be responsible for translating Uber's global business strategy into clear, actionable marketing priorities and plans, ensuring every dollar invested maximizes return and drives sustainable growth.

The successful candidate will own the marketing organisation's strategic and financial plan, define our geographic footprint and investment priorities, and set the framework for budget allocation across the entire marketing funnel. This is a high-visibility position that requires deep understanding of marketing across the funnel, exceptional financial acumen, executive communication skills, and a deep understanding of global market dynamics. This role will partner closely with leaders across Marketing, Operations, Applied Science and Finance and lead the charge across the below key areas.

What You'll Do

Global Marketing Strategy & Planning

• Serve as the primary strategic partner to Marketing, Finance, and Ops leadership on investment strategy, business performance, and long-range planning
• Translate strategy to action: convert global business objectives (e.g., geo expansion, new product launches, growth bets) into clear, quantifiable marketing priorities and strategies
• Define marketing's geographic footprint: lead the strategic analysis to determine where the organisation invests its marketing dollars globally, identifying high-potential and priority markets based on data, competitive landscape, and overall business opportunity
• Own Investment Allocation: Develop and manage the global marketing investment framework, defining how budget is allocated across the marketing funnel (e.g., awareness, education, action and retention)
• Integrate marketing discipline: Apply deep expertise in key marketing methodologies (e.g., brand building, performance marketing, retail marketing) to ensure investment models are grounded in marketing best practices
• Stay ahead of the curve: Monitor industry trends, platform ecosystem shifts, privacy changes, and competitive dynamics to ensure Uber remains at the forefront of measurement and investment innovation

Performance, Investment Optimisation & Measurement

• Budget Governance: Partner closely with Finance and Regional Marketing teams to manage annual and multi-year marketing investment planning, forecasting, and resource allocation cycles across business units
• Full-funnel approach: Manage Uber's global full-funnel marketing investment portfolio, balancing efficiency and long-term growth across channels, funnel stages, and markets and lead strategic deep-dives and data analysis to identify bottlenecks, emerging opportunities, and underperforming areas, recommending dynamic shifts in investment to maximize portfolio efficiency
• Investment Governance:Establish and govern a unified operating cadence for investment decision-making (annual plan, quarterly reviews, leadership checkpoints) and partner with the channels team to inform platform strategies, ensuring investment decisions reflect the latest insights and learnings
• Performance Measurement: Define and track global marketing KPIs, ROI, and efficiency metrics (such as LTV/CAC ratios) to rigorously measure the effectiveness of the strategy and investment portfolio
• Lead measurement evolution: In partnership with Data Science, drive the next generation of marketing measurement, more specifically, developing a robust measurement to brand (including offline), incrementality, attribution, and MMM capabilities and defining the framework for how to best balance investment across the funnel and the optimal interplay between brand and performance marketing

Executive Communication & Stakeholder Management

• Leadership: Prepare and deliver clear, compelling, and data-backed executive-level presentations on marketing investment performance, strategic direction, and critical recommendations to the CMO, executive leadership, and Board of Directors
• Stakeholder Management: Serve as the primary liaison between marketing, ops, finance, and Regional Leadership teams regarding investment, performance, and strategic shifts
• Team & Talent: Lead, mentor, and scale a high-performing team, establishing a clear talent strategy to recruit and develop best-in-class expertise while fostering a culture of accountability and continuous improvement

Basic Qualifications

• 12+ years of experience in marketing strategy or strategic management consulting, growth strategy, or related analytical roles
• Demonstrable experience managing and optimizing multi-million dollar global marketing budgets across diverse geographic regions.
• Deep analytical skills, advanced proficiency in financial modeling or marketing analytics, and a proven ability to translate complex data into clear, strategic narratives
• Expert-level marketing discipline with a comprehensive understanding of the full marketing funnel, channel dynamics (paid media, organic, lifecycle), and modern digital marketing measurement techniques
• Demonstrated ability to build and drive strategic frameworks, influence senior leaders, and align cross-functional teams
• Exceptional written and verbal communication skills, with a track record of successfully influencing and presenting to executive audiences (VP/C-Suite)

Preferred Qualifications

• MBA or advanced degree in a relevant field
• Prior experience in a high-growth, globally scaled tech organization
• Experience shaping full-funnel marketing or growth strategy across both brand and performance channels
• Background in measurement, attribution, MMM, experimentation, or working with applied science teams

For New York, NY-based roles: The base salary range for this role is USD$232,000 per year - USD$258,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$232,000 per year - USD$258,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.

Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

Client-provided location(s): San Francisco, CA, New York, NY

Job ID: Uber-151761

Employment Type: FULL_TIME

Posted: 2025-12-09T00:32:36