Global Head of U4B Self Serve

About the Role

We are currently seeking a Head of U4B Self Serve to lead our global SMB automated acquisition and engagement engine through its next phase of growth. This person will be responsible for accelerating Uber for Business's self-serve strategies, developing "what's next," and executing successfully. This will require an understanding of SMB customers and competitors, along with the ability to identify and activate growth opportunities globally and locally, while leading cross-functional teams across product, marketing, and operations.

Uber for Business enables companies of all sizes to access Uber's mobility and delivery services through a centralized platform-supporting employee travel, meal programs, customer experiences, and more. The Self Serve segment focuses on small and medium-sized businesses, representing >$15B in global SAM across mobility and delivery. This role will lead efforts to regionalize the product experience, strengthen acquisition and retention strategies, and optimize operations to unlock this opportunity at scale.

Success will require disciplined execution, a clear product-market vision, and tight coordination with marketing, product, and community operations teams on growth investments and initiatives. The leader will also partner closely with Product and Global Scaled Solutions (GSS) to identify and mitigate fraud risk, ensuring healthy growth and sustainable unit economics.

The Head of Uber for Business, Self Serve will drive global strategy, execution, and performance-leading a core team of ~5 teammates and partnering with ~20 on partner teams to accelerate adoption, efficiency, and profitability.

What You'll Do

• Act as the global business owner for Uber for Business's Self Serve segment, accountable for growth, operational and financial performance, and strategic direction
• Lead a cross-functional team spanning marketing, product, operations, and analytics to accelerate adoption and retention globally and by market
• Partner with Product to define regional requirements, shape product roadmaps, and enhance the localized experience for SMBs globally
• Work closely with Marketing to develop and execute scalable acquisition and lifecycle campaigns that drive efficient, sustained growth. Execute and iterate on org-level incentives to drive acquisition and engagement
• Collaborate with Community Operations to experiment with scaled sales and improve conversion through proactive onboarding and with GSS to identify, monitor, and reduce fraud losses while improving the overall customer experience
• Prioritize growth investments, resource allocation, and market focus to maximize return across global regions
• Analyze business performance, surface insights, and adjust strategies dynamically to achieve quantitative goals for revenue, customer growth, and retention

• 10+ years of experience, including at least 3 years in senior leadership roles with P&L or growth accountability
• Proven success leading cross-functional teams across product, marketing, and operations to drive scaled growth
• Experience in global or multi-regional businesses, with a focus on digital acquisition, SaaS, or platform-based models

• Leadership experience in SMB, e-commerce, SaaS, or marketplace businesses
• Strategic problem solver who balances long-term vision with near-term execution
• Results-oriented leader who maximizes toward quantitative goals (revenue, cost efficiency, fraud rate), using leading indicators to measure progress
• Ability to influence without direct authority and drive alignment across diverse stakeholder groups
• Deep understanding of self-serve business models, digital funnels, and product-led growth strategies
• Experience managing or partnering closely with marketing, product, and operations teams on global initiatives
• Familiarity with risk and fraud management in digital or financial platforms
• Undergraduate degree in a relevant field; MBA preferred