Global Head of Delivery Consumer Strategy

About the Team

Winning with consumers is critical to Uber Eats' long-term vision. From the price-sensitive student to the power-user family, Uber Eats aspires to be the operating system for everyday life, connecting people with the best of their neighborhoods.

The Global Consumer Strategy team works with Ops, Product, Marketing, and Tech to build the most engaging and habit-forming platform globally. The team focuses on understanding our diverse consumers and ensuring every step of their journey meets our high bar for experience-from acquisition and onboarding to retention, engagement, cross-sell, membership, and re-engagement.

Our mission: Growth our consumer base by ensuring every interaction is seamless, personalized, and drives long-term growth and loyalty.

About the Role

Our mission is to enable consumers to go anywhere and get anything-whether a ride to the airport, your favorite Pad Thai, or that electronics gear you need ASAP. To win this hyperlocal game, we must move past fragmented, vertical-specific tactics. We need a unified, habit-forming consumer experience that solves for the "One Uber" mission.

As the Founding Leader of the Global Consumer Strategy team, you are the architect responsible for building this unified, holistic strategy across verticals and geographies. You will define the "Where to Play" (missions and segments) and the "How to Win" (holistic pricing and experience). You will act as the clinical arbiter of the platform, ensuring we prioritize our limited "pixels" based on data-driven truth.

This is a player-coach role. You will build and lead a lean team of high-horsepower individual contributors, but there is no ivory tower here. You are expected to lead from the front: a builder who is comfortable pulling their own data, diving into raw SQL, and asking why to find root causes. You will be the single point of truth for the global consumer experience, providing "Insights over Read-outs" directly to the Executive Leadership Team.

The Mandate

• Establish the Global Operating System: You will design the rhythms that move the business from decentralized fragments to a unified global engine
• Drive Single Point Accountability: You will work across a high-stakes matrix of Regional Ops, Product, Engineering, Marketing, Business Development, and more. You don't just coordinate; you drive the trade-offs that move the needle on global retention, frequency, and lifetime value
• Architect Holistic Growth: You will lead the shift to structural, holistic strategies that turn transactional users into "Regulars"

• Establish the North Star: Define the canonical global metrics and goals for consumer growth (Acquisition, Retention, Frequency) that serve as the undisputed source of truth for the entire organization
• Identify "Where to Play": Partner to segment our base by missions and psychographics (e.g., "Time-Poor Families," "Quick Breakfast") rather than just demographics. You will determine which segments are the highest priority for global investment
• Determine "How to Win": Integrate cross-team insights to build the definitive global playbook. You will define the total consumer experience-balancing pricing, reliability, and selection-and identify the strategic partnerships that accelerate our goals
• Unify the Cross-Vertical Moat: Act as the lead integrator between Restaurants and Retail. You will partner with the Retail organization to ensure our experience is a cohesive, habit-forming platform rather than two separate apps living under one roof

• Quarterback Global Planning: Lead the bi-annual planning process for the Consumer pillar. You will integrate disparate needs from all regions and verticals into a single, unified Delivery business strategy that Product, Marketing, and BD can build upon
• Build the Rhythm: Design and run the global operating cadence for consumer-focused teams. You will drive the agenda for decision forums, ensuring sharp accountability and that global strategies translate into local results
• Voice of the Business: Act as the primary partner to central teams, including Tech, Marketing, and Business Development. You will synthesize complex market needs into a unified global roadmap, ensuring technical resources are focused on our biggest consumer challenges

• Scale Best Practices: Act as the central hub for innovation. You will identify where local markets have "cracked the code" (e.g., a retention lever in the UK) and codify those into global standards and playbooks
• Lead High-Impact Sprints: Take the lead on critical, time-bound initiatives. Whether redefining the Early Lifecycle journey or overhauling our global approach to Affordability, you will drive the cross-functional squad to delivery
• Operationalize the Experience: Partner with cross-functional teams to systematically improve the consumer experience and optimize refund/appeasement logic, turning service recovery into a retention lever

• Analyze the Global Chessboard: Look around corners to identify competitive threats and emerging opportunities before they show up in the P&L. You will establish the common frameworks used to compare "apples to apples" across diverse markets
• Integrate & Synthesize: Act as the central node for consumer intelligence. You will unify insights from regional Ops, Research, and Data Science to create a single, ground-truth view of the global consumer

• Build the Org: Recruit and lead a lean, high-horsepower team of strategists and analysts from the ground up
• Set the Culture: Foster a "One Uber" culture of high analytical rigor. You will manage this team to be a source of leverage for the regions, not a bottleneck
• Raise the Bar: Maintain a "Standard of Performance" through continuous feedback and rigorous talent management, ensuring the team remains a center of excellence

• 10+ years of experience in high-performance environments such as strategy, business operations, or general management within the consumer technology, marketplace, or e-commerce industries
• Proven track record of building and leading high-performing teams from the ground up, with a focus on both strategic vision and operational excellence
• Technical Self-Sufficiency: Expert-level proficiency in data analysis is non-negotiable. You must be comfortable performing your own analysis and raw data deep-dives to find the why behind the numbers
• Matrixed Leadership: Demonstrated success in driving business outcomes in highly complex, matrixed organizations through influence rather than direct authority. You have successfully navigated cross-functional tensions between Product, Ops, and Marketing
• Strategic Architecture: Experience designing and implementing holistic consumer strategies (e.g., pricing, segmentation, or loyalty) that moved the needle on long-term retention and LTV, rather than just delivering short-term tactical gains

• Marketplace Expertise: Deep understanding of three-sided marketplace dynamics (Consumers, Merchants, Couriers) and the economic trade-offs inherent in a hyperlocal business
• Multi-Vertical Experience: A background that spans across different lines of business
• Clinical Execution: Experience establishing global operating systems, governance rhythms, and "Strategies of Record" that translated into localized results across diverse global markets
• Consumer Psychographics: A history of using mission-based segmentation (Jobs to be Done) to inform technical roadmaps and product innovation
• Communication Gravity: Exceptional storytelling skills with the ability to simplify massive complexity and provide clinical insights to C-level executives
• Global Perspective: Experience working across international markets (US, EMEA, APAC, LATAM) and understanding the nuances of challenger and leadership markets