Brand Marketing Manager, Postmates

About the Role

Uber's regional marketing teams play a critical role when it comes to establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops and CommOps) to bring our products and brand strategy to life in-market. They work closely with regional program management teams (where applicable) and global stakeholders to define regional priorities in alignment with global priorities, owning region-specific marketing efforts.

This role will span general marketing and co-marketing efforts on Postmates. This individual will be charged with developing and leading high growth, culturally-relevant brand and co-marketing campaigns with strategic merchant partners.

What the Candidate Will Do

1. Tap into multiple areas of marketing - brand, partnerships, media, measurement, CRM, retail to develop and execute strategic campaigns tied to business and merchant objectives
2. Act as a primary co-marketing POC to collaborate with internal teams and stakeholders (Sales, Ops, Comms, Media, CRM, Creative) to develop and execute marketing strategies to drive brand and business growth
3. Develop a deep knowledge of our strategic merchant partners to intimately understand which to prioritize in marketing efforts and how to build plans that accelerate their businesses
4. Partner with external agencies and our strategic restaurant partners to develop and execute on high-impact, culture-shaping marketing campaigns
5. Deliver best in class thought-partnership, account management and project management
6. Identify contextual and relevant marketing opportunities aligned with business priorities & strategic partner priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
7. Development of high-impact, demand-driving tactics across owned CRM channels
8. Ensure alignment and timing of regional co-marketing and brand-marketing activities with larger regional brand strategy and campaign execution

1. 4+ years of generalist marketing experience, preferably in a fast-paced oriented environment either brand or agency side.
2. 2+ years of experience developing and executing holistic partnership/marketing strategies and end-to-end campaigns
3. Bachelor's degree

1. Brand marketing and/or agency experience with budget accountability, ideally within a major household brand.
2. Experience and fluency with media, meaning you can strategically evaluate media channels, spend levels, reach and frequency and targeting to develop GTM plans.
3. Track record of driving business success through Marketing, with a focus on ensuring creative and media plans align to our target audience
4. Fluency across the marketing mix - both in brand-building and direct response
5. Deep knowledge of CRM, including how to effectively speak to consumers and design creative for owned channels
6. On the pulse of culture, with the ability to identify and evaluate cultural opportunities and use them to develop breakthrough campaigns
7. Strong business acumen; structured thinker with project management skills and attention to detail
8. Ability to gather and analyze data to build reasoned strategies, measure effectiveness and inform future learnings
9. Good relationship management skills, as you will engage with partners across several different functions, global marketing colleagues, and stakeholders at merchant brands in order to be successful
10. Effective communication skills - both written and verbal - to entrust yourself as a reliable partner with merchant partners, and share plans internally and externally for alignment
11. Ability to bring to life the Postmates brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
12. A strong customer-centric mindset - you are always thinking about how our customers interact with the brand
13. The ability to take the initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset