B2B Product Marketing Manager

About the Role

We're looking for a strategic and creative Go-to-Market (GTM) leader to develop a cohesive, scalable GTM motion that empowers our commercial teams (sales and account management) to sell with clarity, impact, and confidence.

You'll build the narrative, tools, and internal processes that connect marketing and sales, moving conversations away from fees toward the value of our platform-helping our teams tell a stronger, unified story to restaurant partners.

This is a highly cross-functional role at the intersection of marketing, commercial operations, and enablement, designed to elevate how we show up in the industry and drive measurable impact across adoption, productivity, and brand perception.

You'll play a critical role in shaping how we tell our story to restaurant partners-building the structure, materials, and narratives that empower our commercial teams to lead with value. This is your opportunity to unify marketing and sales around a single, impactful message that elevates how we engage with the industry globally.

What You'll Do

• Cross-functional Leadership: Establish an internal rollout program to train commercial teams on new product narratives and product improvements. Gain alignment across Marketing, Delivery Commercial Operations (DCO), and Sales Enablement to ensure narratives, collateral, and engagement strategies are cohesive and effective.
• Messaging & Positioning: Create scalable playbooks that include best-in-class pitches, talk tracks, objection handling, and demo requirements to effectively communicate the platform's differentiated value to the market.
• Go-to-Market Excellence: Build onboarding and training materials to equip newly created sales teams for success. Refresh outdated and essential sales materials to improve seller productivity and storytelling consistency. Partner with Marketing to implement a Marketing Qualified Lead (MQL) measurement framework to help sales teams prioritize high-quality leads efficiently. Collaborate with enablement and operations teams to track the adoption and effectiveness of GTM materials.
• Global Leadership: Partner with regional commercial teams to adapt materials for local relevance while maintaining global alignment. Establish feedback loops with global and regional stakeholders to continuously improve collateral and rollout processes.
• Research & Insights: Gather insights from commercial teams, partners, and customers to identify narrative gaps and opportunities for refinement. Analyze data on seller productivity, collateral utilization, and MQL quality to inform GTM strategy improvements.

• 4+ years of marketing experience delivering highly successful engagement and acquisition strategies for businesses, with 2+ years specifically in B2B product marketing.

• Can articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan.
• The willingness and know-how to deeply understand the market, customers, and competition.
• Excellent written and verbal communication skills. Comfortable presenting and sharing work with executive leadership.
• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions.
• Strong analytical skills - uses data to create insightful stories, inform strategies and guide decision making.
• Ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
• A hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
• Experience working on products for enterprise or SMBs
• Hands-on experience working in restaurants or retail