Applied Scientist II, Brand Marketing

About the role

We're looking for an Applued Scientist to join our Brand Marketing Data Platform team and provide strategic insights, measurement, and optimization for a large brand marketing budget. As a member of the brand science team, you will not only be able to perform complex analyses exploring our large and rich dataset, but also shape our measurement capabilities, develop existing data ecosystem, and organize experimentation with the goal to improve how we deploy our marketing dollars.

Problems we're working on include:

• Optimization of marketing budget allocation
• Automation of measurement setup and reporting
• Improvement of measurement operations

The ideal candidate combines experimentation expertise with data fluency, the ability to design ETL processes, understand business needs, and communicate with stakeholders. We highly value people who are genuinely curious and open to learning, who are ready to bring in new perspectives to the table.

What You'll Do

• Ask questions about drivers of campaign performance, design experiments, set up measurement, interpret the results, and present to the team
• Work closely with Measurement Operations, Media, and marketing Agency teams to ensure measurement is set up correctly and on time. Propose and execute on operational improvements, including automations to the process
• Hands-on contribute to existing data pipelines, update ELT, and design the most efficient data architecture

Basic Qualifications

• Ph.D., M.S., or B.S. degree in Statistics, Computer Science, Applied Mathematics, Electrical Engineering, Economics, or other quantitative fields is preferred. (If M.S. degree, a minimum of 2+ years of industry experience required, if B.S. degree, a minimum of 3+ years of industry experience required)
• Advanced skills in SQL, Python, and BI tools for data analysis/visualization
• In-depth understanding of and experience with experimental design

Preferred Qualifications

• Intellectual curiosity and a demonstrated ability to provide thought partnership to executive stakeholders
• Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences
• Experience working with marketing data, understanding of marketing measurement fundamentals
• Familiarity with Google App Scripts to build quick-to-deploy data tools
• Understanding of capabilities offered by publishers including ad products, brand lift and measurement solutions
• Familiarity with the latest technologies, including AI-powered automations, coding toolkits, etc.

For New York, NY-based roles: The base salary range for this role is USD$155,000 per year - USD$172,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.