Email Marketing Specialist

Company Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Description

As a member of the Digital Marketing - Email & SMS team, you'll have the opportunity to make an immediate impact on the rapid growth of our company. You'll also work with the Email Marketing Manager and marketing stakeholders to optimize and continuously improve the reporting and documentation process. You will work with a team of marketers delivering an exceptional experience for our members and strong results for our business, in a high-performing environment.

This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

Responsibilities:

• Building email assets, campaigns, and journeys in Marketo to support retention business needs.

• Partner with the Email Marketing Manager, Customer Marketing and IT stakeholders to launch, maintain, and evolve triggered and transactional email & text programs.

• Identifying data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family.

• Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement and next best actions.

• Provide thorough quality assurance of emails and texts pre-delivery, across mobile and desktop variants, and use best practices for email delivery.

• Translate business goals into accurate campaign requirements and plans, including coding emails and SMS/MMS, building segmentation & targeting logic, setting up automations, identifying dynamic content requirements, and driving continuous improvements within the Adobe Marketo platform.

• Provide reporting on campaign & program performance as well as insights and recommendations

• 2+ years of Marketo experience or other ESP building and optimizing campaigns

• Prior experience with Twilio or other enterprise-level messaging services

• Preferred email coding knowledge (HTML, CSS)

• Ability to work independently and manage multiple projects under tight deadlines.

• Familiarity with project management software such as Asana, Wrike, or JIRA.

• Experience working on multivariate or multiregional campaigns.

• Working knowledge of web analytics tools, experience

• Use data to make decisions and drive performance

• Leverage experience to drive innovation

• Thrive in a fast paced environment and adapt quickly to change

• Keep an eye on the details

• Seamlessly manage several projects at once

• Marketo Velocity Script knowledge is a plus

• The salary for this position starts at $80,168.40, on a full-time schedule.

• Along with base salary, Trupanion employees may be eligible for monthly bonuses.

• We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.