Senior Analyst, Business and Product Development

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for talented team members who want to Dream. Do. Grow. with us.

Primary Job Accountabilities

1. Strategic Product, Service, and Program Development

• Lead end-to-end research and evaluation of new and enhanced products, services, and programs to support TCPR growth objectives.
• Identify market opportunities by analyzing market size, growth trends, customer segments, dealer needs, and industry dynamics.
• Conduct competitive landscape assessments, evaluating positioning, differentiation, and strategic risks.
• Partner with Sales and Field teams to incorporate dealer insights and validate feasibility and value propositions.
• Develop robust financial models in collaboration with FP&A and Business Intelligence, including:
  • Revenue forecasts
  • Cost structures
  • ROI and break-even analyses
  • Scenario and sensitivity analyses
• Build comprehensive business cases documenting assumptions, risks, financial impact, operational requirements, and strategic alignment.
• Synthesize complex qualitative and quantitative inputs into clear, concise insights and executive-level recommendations.
• Lead cross-functional alignment and influence decision-making on opportunity prioritization and investment recommendations.

2. Go-to-Market Strategy and Implementation Leadership

• Design and guide implementation plans for approved products, services, and programs in partnership with cross-functional stakeholders.
• Develop and influence go-to-market strategies, including:
  • Target customer segments
  • Value propositions
  • Pricing considerations
  • Phasing and rollout approaches
• Coordinate with Marketing, Sales, Risk, Legal, Operations, Analytics, and Customer Experience teams to ensure execution readiness.
• Support development of sales tools, training materials, and internal communications.
• Partner with strategic external stakeholders as required.
• Define post-implementation success metrics and KPIs; analyze performance results and recommend enhancements or corrective actions.

3. Business and Product Analytics: testing and piloting of new products, services and business models

• Serve as a key analytical partner supporting the growth and optimization of the KINTO car-sharing business.
• Analyze demand, customer segments, usage patterns, and pricing strategies to improve utilization and profitability.
• Monitor and interpret KPIs including utilization rates, subscription growth, revenue per vehicle, cost drivers, and customer retention.
• Evaluate potential service enhancements, geographic expansion, and partnership opportunities.
• Conduct competitive and industry analyses to inform positioning and differentiation.
• Translate operational and market data into clear, actionable strategic insights that support leadership decision-making.

Education

Required

• Four-Year College Degree (BA or BS)

Preferred

• Advanced Degree. Specify: MBA

Experience - Subject Matter Expertise

Required

• 2-5 years of relevant / progressive work experience (in similar field and/or industry)

Preferred

• 5-10 years of relevant / progressive work experience (in similar field and/or industry)

Licenses, Certifications & Specialized Skills (if applicable)

Required

• Elevated level of analytical skills and financial acumen
• Advanced Excel and Financial modeling, SQL/ BI Tools
• Data Interpretation and storytelling
• Strong understanding of P&L
• Knowledge of product lifecycles
• Pricing and go to market analysis
• Strong verbal and written communication skills; English and Spanish
• Cross-functional collaboration

Additional Comments, Including Unique Circumstances

• Work schedule: Monday-Friday from 8:00 am to 5:00 pm. In some instances, working overtime and during holidays may be required.

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to tcpr_human_resources@toyota.com.

Client-provided location(s): Gunnison, CO

Job ID: Toyota_North_America-2005133925

Employment Type: FULL_TIME

Posted: 2026-05-18T19:11:49