Marketing Planner TDA/TCUV/Rent A Toyota

Overview

Who we are

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world's most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We're looking for talented team members who want to Dream. Do. Grow. with us.

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position at this time.

Who we're looking for

Toyota's Marketing Department is looking for a passionate and highly motivated Marketing Planner to support the TDA / TCUV / Rent a Toyota team.

Reporting into the Marketing Manager the primary responsibility of this role is to support the TDA team through the management of Toyota Certified Used Vehicles, Rent a Toyota in addition to supporting Sales Events.

What you'll be doing

• Responsible for day-to-day Toyota Certified Used Vehicles (TCUV) & Rent a Toyota (RT) National marketing operations by acting as the liaison between multiple internal and external departments (TDA, Sales, Region/PDs, Fleet, Digital, Media, Owner Retention, Training, TFS, Lexus, and D&IS) and numerous business partners (Saatchi & Saatchi, Conill, Shift Digital), ensuring business continuity and success
• Coordinate creative strategies through consultation with our marketing agencies (SSLA & Conill) to achieve alignment on business objectives, goals, and KPI's
• Review SEO, SEM, and Media performance and act as a key-stakeholder in the development of new, innovative ways to increase consumer awareness and traffic to the TCUV and RT brands
• Manage RT Dealer Advertising Co-op Program. Effectively evaluate risks, return-on-investment, and develop program guidelines
• Maintain and monitor consumer facing digital properties (Toyotacertified.com & Toyota.com/rental) while continuously focusing on ways to enhance user experience (UX)
• Analyze TCUV and RT marketing budgets to accurately forecast spend
• Manage (Reorder points, pricing, creation) all Point-of-Sale (POS) Materials (100+ products) for both TCUV and RT by working with suppliers and our Material Distribution Center to effectively forecast demand and supply
• Work closely with D&IS App Lead to help solve complex technology and platform issues through to completion
• Work closely with regional/PD field management on all TCUV and RT marketing activities, including ad-hoc requests, reporting, presentations, and training
• Has decision level contributions to TCUV/RT Marketing efforts (ex. TCUV and RT website imagery and copy)
• Coordination, planning, and execution of TCUV/RT Round Table (field) meeting and National Dealer Meeting Expo
• Initial approver of RT advertising co-op claims
• Analyzes MDC inventory levels and places orders of consumer facing materials ordered by dealers
• Reviews and submits TDA, TCUV, and RT Co-op and Assessment Fee files to Accounts Payable
• Coordinates and approves TCUV and RT retail items sold through Toyota Outfitters
• Coordinates certain activities and projects for BCI App Lead

• Bachelor's degree
• At least 1+ years of experience in marketing/advertising or a related field
• Exceptional understanding of the digital space and the ability to constantly evolve web properties to maintain digital market leadership
• Previous experience working in an automotive landscape
• Proficiency in Microsoft Word, Excel, PowerPoint
• Highly organized with exceptional verbal and written communication skills
• Foundational business acumen to understand corporate strategy and present insights to various audiences
• Strong creative and analytical skills, which are necessary to develop successful and innovative marketing strategies
• Strong understanding of the elements of UX (User Experience) and UI (User Interface)
• Experience with vendor evaluation, selection and management
• Proven ability to use consumer-based insights to make appropriate recommendations and influence the organization

• MBA or advanced business degree
• 4+ years of experience in marketing/advertising or a related field
• Experience interfacing with high levels of management across the enterprise, advertising agencies and consultants
• Experience with Toyota Regions/PDs and Dealer retail environment
• Experience in automotive or automotive related industry
• Prior experience in sales or related functions
• Exceptional ability to collaborate across divisional operations, including Field, IS, Dealers, Agency Partners to develop relationships, collaborate and drive change

• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
• Relocation assistance (if applicable)