Sr. Executive, eCommerce Operations

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth - you'll have access to free executive coaching on-demand.

This Role is Tailor-Made for You Because:

A Day in the Life:

JOB SUMMARY

This role will support the line manager to oversee the full lifecycle of E-Commerce new product launch, inventory replenishment, site merchandising and performance marketing across TMALL/JD/RED platforms. Leveraging a deep understanding of brand business goals, platform campaign mechanics and consumer shopping journeys, the incumbent will continuously optimize the e-commerce site user experience and drive sustainable GMV growth through refined operational strategies.

KEY RESPONSIBILITIES

• Manage TP partners to deliver end-to-end E-Commerce new product launch, including maintaining EC product master data, tracking arrival status, monitoring on-hand stock, optimizing product copy & information, PDP upload & refinement, and product title SEO optimization to ensure smooth launch execution.
• Assist the line manager in formulating the monthly EC key item operation plan, and collaborate with external agencies (TP, livestream partners, etc.) to optimize key item operations and drive improved exposure and conversion.
• Collaborate closely with the EC Buying team on EC inventory replenishment; proactively anticipate inventory demand based on platform campaign cadence and arrange replenishment in advance to ensure healthy inventory turnover.
• Lead TP partners to conduct EC site UI/UX optimization with local adaptation in line with global brand guidelines; continuously monitor page performance and generate regular performance review reports with actionable insights.
• Support the line manager in SEO budget allocation across TMALL/JD/RED platforms; dynamically rebalance budget allocation based on real-time Sales and ROI performance. Proficiently apply the Tmall AIPL (Awareness, Interest, Purchase, Loyalty) framework to optimize consumer asset management, drastically improve paid traffic efficiency and drive sustainable GMV growth.
• Provide ad-hoc support for finance/legal documentation and process coordination as required to ensure smooth cross-functional collaboration.
• Support the line manager in operational reporting, including tracking and analyzing key competitors' activities and strategies on E-Commerce platforms to provide valuable insights for brand operation strategy formulation.

PROFILE

• Bachelor Degree or above, preferably in eCommerce or Business Administration disciplines
• Fluency in both English and Chinese (written & spoken) is essential (working language)
• 3-5 years of hands-on eCommerce experiences in Luxury, Fashion or Beauty sector. TP experience is a plus
• Curious and proactive with a can-do attitude; strong attention to detail and ability to work effectively under pressure
• Team player with good communication skills
• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, etc.) with strong data processing and report writing capabilities
• Strong analytical skills and number sense, able to drive operational optimization through data analysis
• Proven experience in collaborating with external vendors (TP, livestream partners, etc.) with strong ability to drive external partners to achieve operational objectives
• Familiar with Tmall AIPL consumer asset management framework and SEO optimization techniques across mainstream e-commerce platforms is a plus

To Land This Role:

Why You'll Want to Join Our Team:

How We Work Together

• Adaptable - We change before we have to
• Entrepreneurial - We own it
• Collaborative - There's no "I" in Tory
• Client & Brand Focused - We put ourselves in Tory's shoes
• Live the Values - We show up for each other
• Functional Expertise - We're constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Client-provided location(s): Shanghai, China

Job ID: Tory_Burch-R0027082

Employment Type: FULL_TIME

Posted: 2026-05-19T20:39:30