Vertical Product Marketing Manager - Auto (Global Business Solutions) - New York

Responsibilities

About the role and team:
The North America Monetization Product Solutions & Operations team helps ensure that the US advertisers (our clients) are inspired, excited, and empowered to partner with us to build their brands on the TikTok platform. We are the bridge between our clients, with Sales on one end, and Product and Engineering teams on the other end. We are responsible for building go-to-market strategies and activating Sales to scale all our advertising solutions. Additionally, we partner closely with product management teams to build the right product roadmaps for our advertising clients.

This Product Marketing Lead will focus on building solutions and products that drive regulated, auto, dining, & finserv vertical revenue for TikTok. They will be a strategic partner to Sales leadership, Product Management and Global Product Marketers in driving the go-to-market strategy for these verticals in North America. They will lead a best-in-class team that has an in-depth understanding of the clients, can aggressively take our current product and solution sets to market, identify future product opportunities and gaps, and influence leadership across TikTok.

Responsibilities:
- Plan, define, and lead the go-to-market strategy along with the key Sales leadership
- Inclusive of sales enablement/empowerment, product positioning, and partnering with cross-functional teams to develop product adoption plans
- Partner closely with the Sales team to deeply understand user pain points, form business requirements, and prioritize solutions to influence the direction of product development
- Lead market understanding, opportunity assessment, analysis, customer feedback, and represent the vertical and market with Product Management and Engineering
- Demonstrate a strong understanding of the broader TikTok ecosystem and landscape to develop strategic feedback and positioning

Qualifications

Minimum Qualifications:
- 5+ years of experience in product marketing, product strategy, or product management with advertising technology products
- Be revenue-driven and revenue-guided in all decisions
- Direct people management experience
- Experience partnering with performance advertisers
- Experience partnering with global teams and/or engineering to represent market requirements

Preferred Qualifications:
- Experience taking products through their full lifecycle and developing go-to-market strategies
- Experience working across a cross-functional team in an evolving environment and being a data-informed decision maker

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: