UX Researcher-Global E-commerce
Responsibilities
Team Introduction
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Responsibilities
1. Conduct Brand Health Tracking (BHT) studies to evaluate user perception of the e-commerce business, as well as awareness and feedback on key strategies;
2. Identify how business initiatives, brand and product expression, and major promotional campaigns influence user perception and purchase behavior, and develop solutions that effectively enhance the shopping experience;
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3. Flexibly apply quantitative and qualitative research methods based on business needs, balancing speed and depth to support business priorities;
4. Translate research into clear, actionable recommendations that shape business strategy;
5. Distinguish between generic user feedback and insights that drive long-term product value;
6. Communicate findings effectively across stakeholders at all levels with clarity and impact.
Qualifications
Minimum Qualifications
1. Familiarity with research methodologies such as brand health tracking (BHT), campaign evaluation, and concept testing, with the ability to conduct attribution analysis and extract meaningful insights; experience in e-commerce is a plus;
2. Strong proficiency in both quantitative and qualitative methods, with proven ability to design surveys, analyze data, and conduct interviews or focus groups;
3. Proficiency in at least one statistical analysis tool (e.g., SPSS, R, Python, or similar);
4. Excellent communication and storytelling skills, able to translate complex research findings into clear, actionable insights for diverse stakeholders.
Preferred Qualifications
1. Curious, collaborative, and passionate about uncovering the "why" behind user behavior;
2. Ability to bring onboard new perspectives and ways to carry out tasks, solve problems, and meet challenges;
3. Ability to thrive in a dynamic and collaborative environment to make an impact and drive business goals.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.