User Growth Product Manager - TikTok Shop
Responsibilities
About the team:
The US TikTok Shop User Growth team is responsible for building scalable growth engines across acquisition, activation, engagement, and retention. We focus on enabling lifecycle strategies through platforms such as recommendations, subsidies, user segmentation, and assortment optimization. Our goal is to unlock sustainable, ROI-positive growth by combining product innovation, data science, and operational excellence.
Responsibilities:
- Design and execute end-to-end lifecycle growth strategies across acquisition, activation, and retention to drive scalable user and GMV growth.
- Build and optimize core growth levers including recommendation surfaces, subsidy frameworks, user segmentation, and assortment exposure.
- Partner with Data Science and Algorithm teams to identify high-value user cohorts and deploy targeted growth interventions.
- Own experimentation roadmap (A/B testing, holdouts, incrementality) to improve key metrics such as conversion rate, repurchase rate (RPR), and average revenue per user.
- Collaborate with cross-functional teams including Product, Marketing, Ops, and Merchandising to align on growth initiatives and execution.
- Translate user insights and behavioral data into product features that improve lifecycle efficiency and long-term user value.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above.
- Experience owning or contributing to core growth or product metrics in a consumer internet or e-commerce environment.
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- Strong analytical mindset with ability to structure problems and derive insights from data.
- Familiarity with experimentation frameworks and data-driven product development.
- Ability to collaborate cross-functionally in a fast-paced, global environment.
Preferred Qualifications:
- Experience in e-commerce is a plus.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $156864 - $296020 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.