User Growth Manager - (United Kingdom) - TikTok LIVE - London

Responsibilities

The LIVE Operations team is focused on building a scalable, healthy, and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.

We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in the UK.
You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance.

Key Responsibilities
- Define and execute user growth strategy (acquisition, retention, monetization)
- Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights
- Build and optimize user segmentation & lifecycle strategies
- Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs)
- Conduct A/B testing and evaluate performance
- Collaborate with cross-functional teams (product, creator ops, data) to drive impact

Qualifications

Minimum Qualifications
- Experience in user ops/growth/data/strategy roles
- Strong analytical skills; proficient in SQL, Excel, and BI tools
- Experience in data analysis, funnel optimization, and experimentation
- Ability to turn insights into execution
- Fluent in English both written and spoken to communicate with UK team

Preferred Qualifications
- Experience in live streaming / social / creator platforms
- Familiar with monetization (gifting, subscriptions, etc.)