Top Creator Operation Lead (TikTok Shop, Malaysia)
Responsibilities
About the team
The Creator Operations team drives the growth and monetization of TikTok Shop's creator ecosystem in Malaysia. Within the team, the Top Creator function builds long-term partnerships with leading creators and translates platform priorities into creator-specific growth plans, campaigns, content initiatives, and commercial opportunities.
About the role
This role sits at the intersection of creator partnership, business strategy, and operational leadership. The successful candidate should combine strong relationship management with strategic and commercial thinking, as well as the creativity and ownership to translate insights into impactful creator programs.
Responsibilities
Top Creator Growth and Relationship Management
- Lead the Top Creator function and team, with end-to-end responsibility for the management and growth of a portfolio of top creators across content, live streaming, campaigns, monetization, and long-term development.
- Build trusted relationships with creators, talent managers, and MCNs through regular business reviews and timely support on key opportunities and challenges.
- Develop a deep understanding of each creator's business priorities and working style, balancing creator needs with platform objectives to strengthen their long-term partnership with TikTok Shop.
- Partner closely with Marketing, Product, Data Science, and other relevant teams, bringing frontline creator insights into strategy discussions and translating broader priorities into actionable plans.
Commercial Growth and Campaign Execution
- Translate platform, category, and campaign priorities into practical plans for top creators, ensuring strong participation and high-quality execution.
- Drive effective matchmaking among creators, products, brands, and campaign opportunities across live streaming and short-form video.
- Mobilize top creators during mega sale campaigns and BAU moments, closely managing readiness, content quality, performance, and post-campaign follow-up.
- Use data and frontline insights to improve creator tiering, incentive approaches, operating playbooks, and overall portfolio efficiency.
Creator IP and Creative Program Development
- Lead the development and execution of the Top Creator IP program starting in Q3, covering creator selection, content concepts, commercial partnerships, execution planning, and performance review with team.
- Develop creative and locally relevant creator initiatives that strengthen creator identity, audience engagement, and commercial impact.
- Work hands-on with creators and internal teams to turn early-stage ideas into clear execution plans and high-quality deliverables.
- Test new formats and operating approaches, scaling successful initiatives into repeatable creator programs and playbooks.
Qualifications
Minimum Qualifications
- Bachelor's degree or equivalent practical experience, with 5+ years of experience in creator or content operations, e-commerce, platform operations, merchant management, strategic account management, MCN, talent management, or related fields.
Want more jobs like this?
Get Account Management jobs in Kuala Lumpur, Malaysia delivered to your inbox every week.
- Proven experience managing high value external partners. Candidates with strong experience supporting top merchants across multiple categories will also be considered, particularly if they demonstrate a strong understanding of creators and content commerce.
- Strong logical thinking and data sensitivity, with the ability to identify key issues, form sound business judgment, and translate insights into practical actions.
- Hands on and highly accountable, with demonstrated ability to drive projects from planning through execution while managing multiple priorities.
- Excellent communication, listening, and comprehension skills, with the ability to build trust, handle complex stakeholder needs, and collaborate effectively across teams.
- Resilient and adaptable, with the ability to stay composed, make decisions, and deliver results in a fast-paced environment.
- Experience leading a team or driving complex cross-functional initiatives.
Preferred Qualifications
- Direct experience in creator/KOL operations, MCN or talent management, social commerce platforms.
- Successful experience managing top creators, leading merchants, strategic accounts, or other influential external partners across different categories.
- Experience developing creator IPs, content programs, integrated campaigns, or other zero to one initiatives.
- Strong understanding of Malaysia's creator, content, and e-commerce landscape, with relevant local industry relationships being an advantage.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.