TikTok Shop UK - Seller Incubation - Strategic Program Manager (Seller Growth, Fulfilment & Buyer Experience) - (Third-party Associate)

Responsibilities

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

We are seeking a Senior Program Manager - Seller Growth, Fulfilment & Buyer Experience to design and execute scalable, data-driven growth programs across the full seller lifecycle on TikTok Shop UK.

This role sits within the Seller Incubation / Mass Growth team and plays a critical role in accelerating seller maturity while safeguarding fulfilment quality, buyer experience, and marketplace compliance.

The ideal candidate combines strong analytical capability, program ownership, and cross-functional leadership, using data as the foundation for every decision.

- Own data-driven, full-funnel seller growth programs from onboarding to maturity.
- Drive seller fulfilment and E2E lead time improvements, including dispatch SLA and delivery performance.
- Own and improve buyer experience and aftersales metrics (late dispatch rate, complaints, refunds, returns, NPS).
- Improve seller listing quality and IPR compliance through metrics-led governance and scalable education.
- Build and use dashboards and analysis to track seller health, identify root causes, and guide decisions.
- Identify and accelerate high-potential sellers through lifecycle-based strategies and enablement.
- Partner cross-functionally to deliver end-to-end program impact and act as a seller operations SME.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- At least 1+ year of experience in e-commerce operations, seller success, or commercial/operations roles in a fast-paced digital environment
- Demonstrated experience in designing and executing operational or commercial programs from concept through implementation
- Hands-on data analysis skills: SQL, advanced Excel/Sheets, and BI tools (Tableau, Looker, Power BI).
- Solid understanding of e-commerce fulfilment processes, including dispatch SLAs, delivery performance, and core buyer experience metrics
- Proven ability to use data and metrics to drive decisions, perform root-cause analysis, and measure program impact
- Strong project management and cross-functional collaboration skills, with the ability to influence without direct authority
- Results-oriented mindset with the ability to thrive in fast-paced, ambiguous, high-growth environments

Preferred Qualifications:
- Experience with TikTok Shop, content-driven e-commerce, or marketplace platforms, particularly in SMB or seller-facing roles
- Hands-on experience managing the seller lifecycle, from onboarding and incubation to maturity and scale
- Proven track record in fulfilment and E2E lead time optimization, including delivery experience improvements
- Familiarity with listing quality governance, intellectual property (IPR) compliance, or marketplace risk management, supported by data-driven approaches
- Background in Program Management, Business Operations, or Strategy & Operations roles

Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 6-12 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy