TikTok Shop Strategy & Analytics - Merchant Growth
Responsibilities
About the Team
The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
The strategy team supports merchants on TikTok Shop by including education, incubation, analytics and strategy.
As part of the strategy and analytics function, you will support team members by identifying growth opportunities, implementing actionable insights, and driving high-impact initiatives that lead to GMV growth. You'll collaborate with third party vendors, own strategic work-streams, and contribute to improving operational workflows and business performance.
Responsibilities:
- Support merchant growth by developing and implementing data-driven strategies to drive GMV.
- Conduct detailed performance analyses to uncover trends and actionable insights, informing future initiatives and optimizations, leading to incremental GMV growth.
- Manage and own key strategic and operational projects end-to-end, ensuring clear milestones, progress tracking, and reporting.
- Take ownership of third party vendor management, including tracking deliverables, evaluating performance, and ensuring alignment with strategic goals.
- Collaborate with internal stakeholders (e.g., Seller Growth, Campaign, Creator, Affiliate teams) and external vendors to ensure seamless execution and reporting of projects.
- Identify and prioritize new opportunities based on market trends, competitive intelligence, and internal data analysis.
- Monitor growth metrics, identify trends and performance gaps across all Incubation works-treams.
Qualifications
Minimum Qualifications
1. Bachelor's degree or above with 3+ years of experience in strategy, business analysis, project management, or operations-preferably in e-commerce or tech.
Want more jobs like this?
Get Data and Analytics jobs in London, United Kingdom delivered to your inbox every week.
2. Strong analytical and problem-solving skills with hands-on experience in Excel/Sheets and BI tools (PowerBI/Tableau); experience with SQL and/or Python is a plus.
3. Self-starter and fast learner, with an entrepreneurial mindset, strong judgment, and the ability to think independently.
4. Results-driven, with a strong sense of ownership and the ability to work closely with business teams to drive measurable impact.
5. Excellent communication and cross-functional collaboration skills, capable of conveying complex analytical insights to diverse stakeholders and influencing decision-making.
Preferred Qualifications
1. Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.
2. Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
3. Ability to thrive in ambiguity and adapt to change.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.