TikTok Shop Strategy & Analytics - Merchandise Growth

Responsibilities

About the team
The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

Responsibilities:
1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise growth. Areas of focus include but are not limited to seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.
2. Define and track key business metrics and targets, leveraging dashboards and business reports to monitor progress, diagnose issues, and identify growth opportunities to support business reviews and decision-making.
3. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.
4. Conduct data-driven research by synthesising internal and external insights to formulate actionable near-, mid-, and long-term business recommendations, ensuring adaptability in a fast-changing environment.
5. Collaborate cross-functionally with key stakeholders, effectively managing dependencies and influencing business decisions to enhance operational efficiency and drive meaningful change.

Qualifications

Minimum Qualifications
1. Bachelor's degree or above, with experience in business analysis, CRM analysis, or data analytics, preferably in the e-commerce industry.
2. Strong analytical and problem-solving skills, with the ability to interpret data, identify growth opportunities, and propose data-driven solutions to drive business impact.
3. Results-driven and highly adaptable, with a strong sense of ownership, an entrepreneurial mindset, and the ability to work effectively in a fast-paced, ambiguous environment.
4. Excellent communication and cross-functional collaboration skills, capable of synthesising complex insights, influencing stakeholders, and driving strategic decision-making.