TikTok Shop - Senior Program Manager - Seller Live Growth, UK

Responsibilities

About the Team
The UK MAI (Merchant Acquisition and Incubation) team sits within the SMB pillar of TikTok E-commerce and drives the end-to-end growth journey for sellers. The team is responsible for onboarding, incubating, and scaling TikTok Shop merchants in the UK, with a focus on driving merchant success, GMV growth, and a healthy marketplace.

About the Role
We are seeking a Senior Program Manager - Seller Livestream Growth to design and execute scalable, data-driven growth programs across the full seller lifecycle on TikTok Shop UK.

This role sits within the Seller Incubation / Mass Growth team and plays a key role in accelerating seller maturity while ensuring strong fulfillment quality, buyer experience, and platform compliance.

The ideal candidate combines strong analytical capability, program ownership, and cross-functional leadership, using data to drive decisions and deliver impact.

Key Responsibilities
- Own and drive data-driven, full-funnel seller live growth programs from early-stage to maturity
- Drive livestream auction GMV through high-potential seller identification & acquisition (in collaboration with the acquisition team), as well as auction tool adoption, education & quality improvement
- Identify merchant pain points and define lifecycle growth strategies using data, unlocking scalable opportunities for live GMV growth
- Partner cross-functionally (Product, Ops, GNE, etc.) to deliver end-to-end program impact and act as the SME for seller livestream growth

Qualifications

Minimum Qualifications
- Bachelor's degree with relevant experience in e-commerce operations, seller success, or commercial roles in fast-paced environments
- Proven experience in designing and executing end-to-end operational or growth programs
- Strong data skills (e.g., SQL, advanced Excel/Sheets, BI tools) with the ability to derive insights and measure impact
- Solid understanding of e-commerce operations
- Strong project management and cross-functional collaboration skills, with the ability to influence without authority

Preferred Qualifications:
- Experience with TikTok Shop, content-driven e-commerce, or marketplace platforms (especially SMB/seller-facing roles)
- Familiarity with the seller lifecycle (onboarding → incubation → scale)
- Experience in livestream, affiliate, or content-driven growth is a plus
- Background in Program Management, Business Operations, or Strategy & Operations