TikTok Shop - Seller Marketing Specialist
Responsibilities
About the team
We are looking for a Seller Marketing professional to drive seller acquisition, activation, and growth through scalable marketing programs. This role will work closely with cross-functional teams including Category, Operations, Legal, Content, and Live teams to design and execute end-to-end seller-facing marketing initiatives that directly contribute to supply growth and GMV performance.
This role requires strong project management, seller mindset, and the ability to translate platform strategies into clear, executable seller marketing actions.
Responsibilities:
Seller Growth & Engagement
- Plan and operate seller growth programs such as seller education webinars, growth projects, and GTM campaigns.
- Partner with Category and Operations teams to promote key growth initiatives (e.g. promotions, live streaming, campaigns).
- Drive seller participation in platform initiatives including live commerce, campaigns, and content programs.
Content & Communication
- Own seller-facing content strategy, including email, social channels, community groups, webinars, and campaign communications.
- Collaborate with internal stakeholders to review and align content from a legal, brand, and compliance perspective.
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- Ensure all seller communications are clear, actionable, and aligned with platform positioning.
Campaign & Project Management
- Lead cross-functional seller marketing projects end-to-end, coordinating with Legal, Content, Live, Product, and Ops teams.
- Manage timelines, dependencies, and stakeholder expectations to ensure efficient execution.
- Continuously improve internal processes to enhance execution efficiency and scalability.
Qualifications
Minimum Qualifications:
- 3 or more years of experience in marketing, growth, seller operations, or platform ecosystem roles.
- Strong understanding of seller lifecycle and marketplace dynamics.
- Proven experience managing cross-functional projects with multiple stakeholders.
- Excellent communication skills, with the ability to translate complex strategies into seller-friendly messaging.
- Data-driven mindset with strong analytical and problem-solving skills.
- Experience in emerging markets or international markets
- Proficiency in English and Spanish
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.