TikTok Shop - Performance Marketing (Malaysia)
This job is no longer available.
Responsibilities
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
Roles & Responsibilities:
- Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, TikTok and other relevant channels.
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- Analyze and interpret key performance metrics to provide actionable insights and recommendations for continuous improvement.
- Conduct A/B testing to refine targeting, messaging, and creative elements for optimal campaign performance.
- Collaborate with cross-functional teams, including content, design, and analytics, to ensure seamless execution of marketing initiatives.
- Collaborate with Media Agencies to ensure digital buys are planned and to achieve key metrics.
- Stay abreast of industry trends and emerging digital marketing technologies to maintain a competitive edge.
Qualifications
Minimum Qualifications:
- Minimum Bachelor's Degree or above
- 3-5 years of experience in Internet companies, brand companies, or agencies
- English proficiency required
- Excellent marketing planning and digital media skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution
- Familiar with different online marketing channels and is aware of interactive products such as TikTok and instagram, open to explore and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
- Proficient in using analytics tools, ad platforms, and marketing automation tools.
- Experience with budget management and forecasting
Preferred Qualifications:
- Excellent communication and collaboration skills
- Creative mindset with a focus on innovation and testing
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.