TikTok Shop - Paid Ads Strategy & Operation Specialist (E-commerce) - Thailand
Responsibilities
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.
In this role you will be responsible in delivering impact on the growth of merchants, by acquiring, and helping the sellers to succeed on platform, as well as delivering best customer experience by providing best service.
Join us as we drive the future of e-commerce here at TikTok.
Responsibilities:
- Drive e-commerce user growth with ads as the core lever, managing multi-channel off-platform campaigns to deliver user acquisition, GMV, and ROI targets.
- Build tailored advertising strategies by category, price band, product attributes, and business stage; enhance efficiency and partner with internal teams (marketing, traffic, subsidies, etc.) to support merchant decision-making.
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- Analyze performance data, assess strategy impact, and continuously optimize the conversion funnel.
- Collaborate with product and engineering teams to evolve tools and product capabilities for advertising.
- Monitor industry trends and market shifts to provide forward-looking strategic insights.
Qualifications
Minimum Qualifications:
- Minimum Bachelor's Degree or above
- Fluent in English, with excellent communication and cross-functional collaboration skills.
- 3+ years of experience in developing advertising strategies and driving e-commerce user growth, leveraging ads as the core growth lever.
- Strong understanding of advertising models, ROI frameworks, and the full conversion funnel.
- Strong strategic thinking with the ability to design structured, scalable advertising frameworks rooted in user/merchant behavior and market insights.
- Experience in strategy operations, Ads strategy, or data-driven operations.
Preferred Qualifications:
- Advanced analytical skills; proficient in SQL, Excel, and data visualization, with the ability to convert insights into actions.
- Highly self-driven, structured thinker, capable of managing complex initiatives end-to-end.
- Background in e-commerce or digital advertising is a plus.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.