TikTok Shop - Methodology Research & Strategy Operations Manager
Responsibilities
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform's e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.
Responsibilities
- Develop general merchant operation methodologies and industry-specific operating solutions for TikTok Shop US, based on data analysis, merchant research, and in-depth case studies.
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- Evaluate merchant operating performance across different growth stages, identify key drivers and bottlenecks, and distill scalable e-commerce operating methodologies to guide merchants toward measurable business results.
- Lead deep-dive research on key strategic topics, including creator collaboration models, merchant self-produced content, and search, recommendation, and marketplace operations.
- Define core operating metrics and evaluation frameworks to support methodology development and continuous iteration.
- Synthesize research findings into structured strategy frameworks and methodologies, and support cross-functional teams with analytical insights and strategic guidance.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
- 5+ years of experience in research-driven roles within content-driven e-commerce, including strategy research, central strategy teams, business analytics, or roles focused on scaling operating models through data and insights.
Preferred Qualifications:
- Strong research, analytical, and abstraction capabilities, with the ability to identify merchant operating patterns, uncover underlying drivers of performance, and synthesize insights into structured, scalable methodologies; deep understanding of the e-commerce value chain.
- Excellent cross-functional collaboration and influence skills, with a strong sense of ownership and strategic perspective; ability to work closely with product, marketing, and industry operations teams to translate research insights into frameworks, tools, and scalable solutions.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $106400 - $273600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.