TikTok Shop - Merchant Strategist - Vietnam
Responsibilities
SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects ByteDance's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale.
SMB plays a critical role in seller acquisition, incubation, and education, forming the foundation for a healthy and scalable ecosystem on TikTok Shop. As an SMB Strategist, you will work closely with business teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform.
Roles & Responsibilities:
1. Break down business goals, develop SMB merchant growth strategies and budget plans, and ensure effective execution
2. Build data-driven merchant growth models and segmentation frameworks to identify high-potential and at-risk merchants, and propose targeted strategies
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3. Conduct deep analysis of merchant performance, industry trends, and competitive dynamics to generate actionable business insights
4. Establish and monitor key operational metrics and produce essential dashboards and reports
5. Support major strategic initiatives (e. efficiency improvement, content supply enhancement) and continuously iterate based on measurable outcomes
6. Identify business risks and efficiency gaps, and recommend strategy or process optimization solutions
Qualifications
Minimum Qualifications:
- Bachelor's degree or above
- 4+ years of experience in e-commerce, consulting, strategy, or business analytics (SMB experience preferred)
- Strong analytical, structured thinking, and strategy development skills
- Solid understanding of merchant lifecycle, segmentation, incentive mechanisms, and content supply dynamics
- Ability to independently diagnose issues, design solutions, and drive execution
- Proficiency in analytical tools (SQL, Tableau, Excel, etc.)
- Proficiency in English and local Vietnamese language
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.